Portugal's World Cup Opener Draws 3.3 Million Average Viewers, Setting Annual Record

  /  autty

According to official data released by FIFA, Portugal's opening match in the 2026 FIFA World Cup achieved an average audience of 3.3 million viewers in Portugal, setting a new annual record.

The match attracted nearly half of Portugal's population, with a total of 4.9 million viewers tuning in.

With an average audience of 3.3 million, the broadcast broke multiple records and became the most-watched television event of the year.

Note: The above data are overnight ratings; final aggregated data will be released following the FIFA World Cup.

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