Fans have taken to Twitter to criticise BT Sport's decision to introduce a Saturday evening kick-off time for those teams involved in Champions League on a Wednesday.
The Premier League on Thursday sealed an agreement to renew their TV right deal until 2025 with the broadcaster - who have 52 matches in two packages - as part of a new rollover of their £4.5billion agreement.
However, in a statement confirming the news, BT Sport chiefs wrote: 'BT Sport will accommodate the new Premier League agreement around fixture congestion during UEFA Champions League weeks, with the BT Sport Saturday game moving to a prime evening slot of 7.45pm when teams involved have played in Europe on the prior Wednesday.'
But the move has drawn the ire of supporters around the country, who have slammed the treatment of fans despite their absence from stadiums for more than a year now due to the ongoing coronavirus pandemic.
One fan wrote: '19:45 kick off times on a Saturday evening is a disgrace.
'Are BT sorting out the travel arrangements for the match going supporters getting home?'
Another concurred, claiming the message to fans was 'dispiriting' and leaving the relationship between the two parties in tatters:
'Fans not even an after thought, just not a thought at all,' journalist Tim Stillman wrote.
'Already the hopes of better fan treatment after more than a year of behind closed door games in tatters. Pretty dispiriting message, really.'
Other supporters pointed to what they claim is the ironic part of the announcement, with television companies showing 'no thought' for supporters just a few weeks after they supported fans in their protests against the failed European Super League.
'Shocking decision, 17.30 should be the latest these games start, no thought for travelling fans again although these media companies say they back the fans.'
Another agreed, simply stating: 'Couple weeks ago BT/Sky we're making out they were all about the fans, blah blah,' while another stated: 'Match going fans being shafted here.'
Another claimed the broadcaster would be offering a less attractive product taking the Europa League into account to, adding: 'If this is the case then they'll also have to stop Europa League teams from playing early on a Sunday following a Thursday evening game.
'They'll be left struggling to fit in all the quotas for each tv package with that.'
The announcement comes in a season in which both Liverpool boss Jurgen Klopp and Manchester United counterpart Ole Gunnar Solskjaer were critical of the 12:30pm kick-off times following a Champions League matchday.
Speaking after his side's draw at Brighton in November, German Klopp said: 'I don't know how often I have to say it, but you [BT Sport] pick the 12:30 kick offs.
'Between now and December there is one more Wednesday, Saturday. These are difficult times. I am just saying it how it is. Wednesday to Saturday 12:30 is really dangerous.
'The problem is we have a contract, we signed the contract. In this season it's a bigger problem because of no pre-season and all this kind of stuff. Then I say it is not OK. Have a look how many teams had this slot three times until December.'
But one fan saw the funny side of it, insisting Klopp will not have to worry about similar situations next season with his side seven points off the top four, stating: 'Shouldn't affect Liverpool next year, well done Jurgen on campaigning for the CL teams.'
Solskjaer meanwhile launched an incredible attack on the joke 'scheduling' after they beat Everton in early November, 48 hours after returning from Champions League action against Istanbul Basaksehir in Turkey.
'Our boys were set up to fail today with the scheduling,' he raged. 'How can you expect players to perform with the 12.30 kick off time? It's an absolute joke.
'Of course we tried to move this game. What sense was there playing Saturday lunchtime when we could play Sunday because of the international break afterwards.
'I pushed my club to really fight on this one to give us half a chance. But it was just quashed and we were told 'No, it's been selected'.
'Use common sense, and sort out the schedule. This is such a serious issue, that we don't look after these players. They are not robots, they are human beings.
'We came back from Turkey about four o clock on Thursday morning and are asked to play 12.30 on Saturday.'
And United fans showed similar concern, with one stating: 'So how can away fans get back from London at about 10.30pm on a Saturday night?
'Will @ManUtd or the @premierleague be ensuring there's public transport at that time?'
The new TV deal - also involving Sky Sports and Amazon Prime - will see the Premier League pay an extra £100million to lower division and grassroots clubs in order to secure Government backing for a new three-year domestic television deal.
That decision came after being told that the price of avoiding a competitive tender would be increased funding for the rest of the sport.