Fiorentina are ready to crank up the price-tag for Milan, Juventus and Tottenham target Dusan Vlahovic to €60m.
The 21-year-old has been a sensation this season, scoring 19 Serie A goals in 33 appearances, many of them over the last few months.
He had been valued at €40m, but the amount of attention he has received from Serie A and Premier League clubs has seen that increase.
According to La Gazzetta dello Sport, Viola President Rocco Commisso now wants €60m in order to release the Serbia international.
Vlahovic is under contract at the Stadio Franchi until June 2023, but currently negotiating a new and improved deal.
The striker was purchased from Partizan Belgrade for just under €2m in the summer of 2018.