Angry Barcelona supporters have slammed the club for using an image of Lionel Messi to sell their new home kit – just hours before the player's father meets with president Josep Bartomeu to discuss his son's exit this summer.
Club officials released the advert of Messi, who is stood front and centre wearing the home strip, while Ousmane Dembele, Antoine Griezmann, Frenkie de Jong, Gerard Pique and Marc-Andre ter Stegen flank the Argentine.
In what appears to be a calculated move, the Barcelona board are hoping to show that the 33-year-old still has a future at the Nou Camp ahead of talks with Messi's father Jorge on Wednesday.
However, the advert has caused backlash from fans on social media with many claiming that the club are wrong to include Messi in any shape or form, considering he will most likely leave the club in the coming weeks.
Many hit out at the club for holding Messi hostage, after the player himself sensationally handed a transfer request to force through a move to Manchester City.
One fan demanded the club to stop using pictures of Messi to help sell their merchandise, saying: 'Stop advertising the jersey with Messi, just let him go ffs, the man deserves this much.'
Others branded the club as 'shameless' for trying to capitalise on the financial gain of still having Messi on their books.
With Messi set to leave, one Twitter user insisted that the club had advertised the 2020-21 home kit on false pretenses, saying: 'False advertising. Messi doesn’t come with the kit anymore.'
Another pointed out how the talismanic forward isn't getting the respect he deserves after what he's done for the club.
The comment read: 'Messi deserves same respect as Iniesta, how he was let even when he was in middle of a contract, they should show Messi same respect he deserves better farewell than this.'
Twitter user @phil_papa then slated the club over keeping Messi, labelling them as a 'disgrace'.
He said: 'You've turned this into "Less que un club". Have some decency, show great players some respect, nurture talent, stop shady transfer deals and find real managers with might and a vision for the club. What you are doing to this institution is an absolute disgrace.'
The kit, which was unveiled in July, was made available to purchase on Wednesday.
Manchester City are hopeful of bringing Messi to the Premier League, though it would not be financially feasible to get a deal done if Barcelona continue to dig their heels in with the 33-year-old's release clause set at an eye-watering £629million.
Barcelona insist Messi is still under contract and have urged him to stop pursuing a move away and commit to a new deal.
Tshoda
454
I can't believed Barca still not thinking about life without Messi, for God sake everyone knew this day would come..
guruboi
402
the ethihad should be expanded cos the number of barca fans coming are more than man city fans [Crylaugh][Crylaugh]
mosabmnsuz
292
shame to Barca president who never knkws football but business more. He brought Koeman there not to improve quality but to create fear and pose threat on club legend
billyboom
80
I really have a problem when people say Messi has done so much for the club..... of course he has n barce has equally done so much for Messi. What u have to remember is that whatever he did he was being paid for it. Messi did play for barce for free. He was paid very well for it. Bear in mind he has been the best paid player for sometime now. So u guys should stop sounding as if he did barce a favour, he didn't he was on a fat salary. He was paid to perform his duties as a professional. Barce doesn't owe him anything. He would have been nobody today if barce hadn't taking that huge responsibility of paying for him to be taken out of his deficiency he wouldn't been here today. Barce for life