Former Football League striker Marvin Morgan has died at the age of 38, with Chelsea's Romelu Lukaku leading the tributes.
Morgan played for 17 clubs during his career but was most active at Aldershot Town and Shrewsbury Town between 2008 and 2013.
It was Morgan's fashion brand, called 'Fresh Ego Kid', that saw him strike up relationships with several Premier League stars and news of his death stunned the footballing world.
Lukaku, who described it as 's**t news' posted on his Instagram story: 'This is some s**t news man... RIP my brother you will be missed.'
Villa winger Ashley Young wrote: 'Sorry to hear the sad sad news this morning about Marv. I'm lost for words, to think we was just joking the other week. RIP BRO.'
Former Chelsea youngster Izzy Brown, now at Preston, added: 'Rest in paradise @MarvinNMorgan praying for your family right now!'
Jermaine McGlashan was a young player finding his way in the game when he arrived at Aldershot and he saw Morgan as a mentor.
In his emotional tribute, McGlashan wrote: 'This one hit me. Took me under your wing when I first signed for Aldershot, was a pleasure playing with you & sharing all them memories.
'Remember sitting on the coach talking about starting a clothing line & discussing names. My bro rest up, you've left a legacy.'
Former Newport striker Aaron O'Connor added a statement of his own, adding: 'RIP @MarvinNMorgan @FRESHEGOKID. This life is mad.'
Hendon, one of his former clubs, tweeted: 'We are shocked to have learned this morning of the passing of Marvin Morgan at the age of just 38 years old.
'Marvin joined us at the start of the 2018-19 season and had a big influence in his 7 appearances. Our thoughts are with his friends, family and loved ones today.'
Morgan, who was born in Manchester, began his footballing career with Wealdstone back in 2000.
While he eventually made it into the Football League with Aldershot, fashion became a major focus in the later years of his career and he became a huge hit with Premier League stars.
Arsenal pair Emile Smith Rowe and Ainsley Maitland-Niles as well as Chelsea striker Romelu Lukaku are among those to be have been seen wearing Morgan's brand.
More to follow.
cadaeipru
1
may ur soul rest in peace
Satimrsuz
0
RIP
don't worry about zyech
Satimrsuz
1
RIP
the champions 🏆
Menbepstyz
0
RIP
loyelnprtu
1
rest in peace
Zaoadmns
0
which Morgan
MARVIN
Zaoadmns
2
REST WELL GOD KNOWS ALL
Papadmst
0
Rip
Andy_Mac
1
I'm a Messi fan @luizry and I don't care about this
Who cares about Messi?
forevergooner
0
RIP
cuucdimuy
0
Rip
Taeblmnopr
0
which Morgan
Joe4life
0
RIP bro
Danieljoeltangeni
1
rip mav
Pokadekmpr
0
RIP
joebee0001
3
RIP bruv ... may your soul rest in your creator hands . Africa man, we will always be proud of you bro, Rest on.
ritbdenopu
0
I'm a Messi fan @luizry and I don't care about this
But why?
mauacikloz
1
rip
jeyadkprt
0
Rip
Tiabdlnyz
1
. rest well
mipdekmnpr
0
so sad RIP
300bleshim
0
rip
Locemnrtyz
2
to bad bro may you.rest in peace
Bozdknsz
0
Rest In Peace Brother
Ledciklm
0
continue to rest in the Lord Amen
Austinpowers
0
RIP big brother 😢😢😢
Sakackpsyz
0
May his soul Rest In Peace
Jetabcdpr
0
Rip in perfect peace
hidcikrz
0
RIP 😢
Dooimopt
0
Please what killed him?
football 😁
poabdipru
0
Please what killed him?
Mudadmnpsy
0
rest in perfect peace
sedadklrst
0
rest well bro
Nimlexis
0
I'm a Messi fan @luizry and I don't care about this
Don't worry my brother, what goes around comes around. God will make you regret your words... Trust me!
Cikceikrtu
0
Rip 🙏
pahabckmsz
0
I'm a Messi fan @luizry and I don't care about this
may God have mercy on you , ad I wish u to live long.
pahabckmsz
0
I'm a Messi fan @luizry and I don't care about this
may God have mercy on you , ad I wish u to live long
VIGOUR•
1
Rip morgan💔
ChimamandaOkereke
0
may his soul and all that departed rest in peace
peydemrsty
3
rip brother
Tilapia_1122
0
I'm a Messi fan @luizry and I don't care about this
You’re insane for commenting on here ... You better change your smoke 💨 cause you are an animal 🦒
Larry55
0
Rip
teoabdmos
1
RIP baller...
Luizry⠀
3
I'm a Messi fan @luizry and I don't care about this
Luizry⠀
0
ok
Yembcdruz
2
rip
Pablogg
2
RIP 🪦 BROTHER !!! We will never forget you
Pablogg
3
So sad