Michael Beale has told Sky Sports News that Rangers have "everything to prove" as they look to end Celtic's domestic dominance.
The Ibrox manager has made nine summer signings after his promise to overhaul his squad following another trophyless season.
A number of last season's first-team regulars have left the club with Glen Kamara and Fashion Sakala expected to leave in the coming days.
Ahead of their Scottish Premiership opener against Kilmarnock, live on Sky Sports, Beale refused to get carried away when asked about the potential of this being a title-winning season.
"I think we all are we've got a lot to prove as a team," he said.
"With the new guys coming in. There's a bit of excitement I understand that but we've got everything to prove as a team and the club this season.
"It's all level at the moment, so let's just take one game at a time.
"When I came in the club obviously was in a difficult position in the league but our form was actually very, very good and out end points total was very good.
"We know that the margin for error is small, but let's just take one game at a time. Each season is different this is a new group of players and we're highly motivated to get started."
Cifuentes ready to go
Beale confirmed midfielder Jose Cifuentes will feature against Kilmarnock after completing his £1.2m move from Los Angeles FC on Thursday.
"He's been playing in the MLS from January until two weeks ago, so he's had had a nice break in preparation for coming over and so he'll get his first taste tomorrow afternoon," added the former Ibrox first-team coach.
Kieran Dowell, Cyriel Dessers, Jack Butland, Sam Lammers, Leon Balogun, Dujon Sterling, Danilo Pereira da Silva and Abdallah Sima have already joined Rangers during this transfer window.
Fashion Sakala and Glen Kamara will not be in Rangers' squad for the opening weekend, with Beale expecting both players' departures to be confirmed soon.
"There has been an interest in a few and you can see our squad is a big squad," he said.
"I think we've had a player come in for every player that left but the squad as I mentioned in the last season was big so I'd expect two or three more to go out.
"Fashion and Kamara are away from the group at the moment discussing some things so there might be some news in the coming days.
"They won't be involved tomorrow, but other than that everybody else is ready to go."
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