Liverpool x Converse Collaboration Announced - Release Date April 6th

Liverpool and Converse revealed yesterday via their Instagram channels that they have a collaboration project in the works.

Liverpool x Converse Collaboration

With their LeBron James collaborative pieces launched earlier this year, Liverpool have now moved onto promoting their next co-branded collection, this time with Converse. Both Converse and the LeBron James brand belong to Nike. Converse also has a history in basketball but is more of a lifestyle brand nowadays, and via the Liverpool collection they will be able to broaden their appeal to football fans, another sector of the market.

The LFC x Converse collection will be released on the 6th of April and is being promoted with the slogan "creating from the ground up". Converse say it "reflects the city's buzzing creative spirit and devotion to football." We expect this to be a firmly off-pitch affair. Both lifestyle pieces and footwear will more than likely be included, with Converse sharing this teaser image (above) of a pair of LFC-branded Chuck Tailors, the brand's hugely successful high top sneaker.

This is Converse's first project of this nature with a football club, although they did make a brief foray into the boot market in the 80s, before a couple of short stints as kit suppliers to Atlético Nacional (Colombia) and Politehnico Timisoara (Romania) in the 2000s.

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