The LaLiga club claimed they’d handed the account over to a fake intern, only to be reprimanded by Bayer Leverkusen.
Anyone following Valencia’s English language Twitter account yesterday would have wondered if they were actually following a respectable footballing institution or a student who’d accidentally guessed the password to a Twitter account with just over 50,000 followers.
The day started with the claim that the account was being handed over to “the newest intern” on the grounds that it was international break.
This was followed by a fake CV of the fake intern and the first ‘gag’ of the day. “I thought I applied for a football manager position but I ended up as a CM”.
From there, things started turning a little strange, with tweets featuring men’s guts and a stream of comments about reaching a certain number of followers if the “intern” John was to keep his job. All of which was patently false.
And then the account started chatting about booze.
Which led to @juanxMata to ask Bayer Leverkusen to get involved. Which they did, but by taking the moral high ground.
The Valencia CM tried to get some banter going but whoever was running Leverkusen’s account was having none of it. And called out Valencia’s account for simply chasing followers.
The 'intern joke' finally ended on Saturday morning with the supposedly real CM coming back in.
Over recent weeks Valencia’s English language account has been trying different ‘zany’ approaches to their fan engagement, including a pretend cyberattack, with the campaigns being masterminded by a new office manager.
The thinking is presumably that any attention is good attention and will lead to an increased number of people engaging. And it seems to be working, with the account putting on 3,445 new followers yesterday and over another 1,000 today, as media outlets picked up the story and covered it. Oh, hang on a second...
SINGAM23
2
the "intern" John.... you're leading the sack race now
MessiFanTejas
1
John has officially joined the sack race.
MessiFanTejas
3
John has officially joined the sack race
KingDave10
1
what a good way to attract followers
Nichola
0
Who gave you the job mate?
wildcaterdo
0
You're getting sacked in the morning
Curry3030
0
I’m telling all my friends to follow u. So I think that’s worth a cheeky shoutout
just2
1
Watch Valencia under Gary Neville to console yourself.
satisfied
0
It's happening followed already.
cityon
0
Valencia admin is miles ahead of everyone else
Ludicrou
0
U tell him to follow us 😂😂😂
uselesss
0
Dukekill
0
Personally I think Valencia should play RW not CF
hillbilly12
0
follow me sir!
Dodcampns
0
Juventus is the best team ever
Yeah that team has consistently dominated the UCL, they are obviously the best team......
Fadceopsy
0
Juventus is the best team ever
In all of it’s history or just this current team?
Jaylenfrank
0
Definitely not this Juventus
Juventus is the best team ever
Fadceopsy
0
Thanks pal and I respect your opinion too
Definitely not this Juventus
PrinceParis
1
Juventus is the best team ever
Yea, NO!
Jaylenfrank
0
yes I respect your opinion but I'm saying that this article is not about juventus
Thanks pal and I respect your opinion too
akash564
0
Juventus is the best team ever
yes I respect your opinion but I'm saying that this article is not about juventus
Jaylenfrank
0
may be or not but this is not about juve grow up kid
Juventus is the best team ever
akash564
0
Juventus is the best team ever
may be or not but this is not about juve grow up kid
Jaylenfrank
2
Juventus is the best team ever