Neal Maupay revels in being a footballer rival fans and opponents love to hate.
The French striker has been up to his antics once again, clashing with Manchester City captain Kyle Walker just a week after his controversial darts goal celebration against Tottenham.
But they're just the latest in a growing list of Maupay misdemeanours that make the 27-year-old a truly Marmite character in the Premier League.
Walker was enraged by something Maupay said during Monday's 3-1 City win at the Gtech Community Stadium.
It comes after the England full-back split from his wife Annie Kilner after fathering a second child with Lauryn Goodman.
Walker admitted to his infidelity in a candid interview with The Sun, saying: 'What I've done is horrible and I take full responsibility. I made idiot choices and idiot decisions.
'I can't begin to think or imagine what Annie is going through. I've tried to ask her but there's pain and hurt.'
While neither City boss Pep Guardiola or Brentford's Thomas Frank commented on what Maupay said to Walker, a lip reader told Mail Sport that Walker claimed Maupay made a comment about his children, sparking his furious reaction.
That bust-up came just days after Maupay clashed with James Maddison after copying the Tottenham star's trademark dart throwing celebration.
After scoring the game's opening goal, Maupay mocked Maddison with the celebration and it led to an awkward exchange in which the pair slapped one another before the Brentford man walked off smiling to himself.
'I just said to him he probably hasn't scored enough goals of his own in the last few years to have his own celebration so he had to copy mine,' Maddison told TNT Sports afterwards.
After Spurs won the match 3-2, Maupay was forced to eat humble pie but instead put out a spiky Instagram post which read: 'Went a bit early with that one. Gutted we couldn't get the win. More goals and less relegations in my career than James Maddison.'
That is true - Maupay has 100 goals in 362 first-team outings during his career compared to Maddison's 81 in 335 games for club and country - but then he is also a striker as opposed to an attacking midfielder.
The pair later traded more Instagram comments and Maddison said 'there's nothing wrong with a bit of needle' when interviewed ahead of Tottenham's game at Everton on Saturday.
Other Maupay incidents have been nastier. He is despised by Arsenal fans after injuring goalkeeper Bernd Leno and then clashing with Matteo Guendouzi while playing for Brighton in June 2020.
Leno's yelp of pain echoed around an empty Amex Stadium - with fans locked out due to the Covid-19 pandemic - after Maupay caused the Arsenal keeper to fall awkwardly after jumping into him.
The knee ligament damage suffered ruled the German out for Arsenal's final 11 games that season and - infuriated - he jabbed his finger in Maupay's direction as he was carried off on a stretcher.
At the final whistle, after Maupay scored Brighton's winner in stoppage time, all social distancing went out the window as Guendouzi grabbed him by the throat.
The pair had to be separated by team-mates and coaching staff with Sead Kolasinac also particularly keen to make his feelings about Maupay plain.
While Maupay did apologise for hurting Leno, he couldn't resist a little dig in his post-match interview.
'Some of the Arsenal players need to learn humility maybe sometimes. They've been talking a lot first-half, second-half when they were 1-0 up - they got what they deserved,' he said.
Things actually worked out worse for Guendouzi - although he escaped FA punishment, Mikel Arteta banished him to train alone with a fitness coach because of problems with his attitude and general conduct. He didn't play for Arsenal again.
In September 2021, Maupay courted controversy again after he copied Wilfried Zaha's celebration by cupping his hands to his ears after scoring a last-minute equaliser for Brighton against bitter rivals Crystal Palace.
Zaha was irked by Maupay's action and players from both sides clashed after the 1-1 draw.
'Football is nothing without fans and some involvement with players,' Maupay said afterwards.
'The atmosphere was really tough and when I scored I looked at Zaha and smiled at hime because when he scored his penalty he celebrated and he gave some to our fans.
'I won't say what he said and what I said but you know how it is on the pitch with players sometimes.
'You give banter on the pitch sometimes and it was the perfect time to give him something.'
Then earlier this season, Maupay was involved in a fracas with Aston Villa goalkeeper Emiliano Martinez playing while playing for Brentford.
The Argentine keeper threw himself to the ground after Maupay barged him before then shoving the striker to the floor himself in retaliation.
When Martinez then grabbed Maupay by the shirt to try and drag him back to his feet, a wider altercation ensued.
Brentford tolled Martinez by wishing him well in his 'recovery from injury' and Maupay took a little dig at the keeper by claiming he helped launch his career by injuring Leno in 2020.
Martinez had been a back-up player at Arsenal for a decade before seizing his opportunity to impress when Leno got injured.
Sealing a move to Villa in September 2020, his performances led to him becoming Argentina's No 1 and winning the World Cup in 2022.
Maupay said: 'I got so many messages saying "you basically won the World Cup"… He should be grateful, shouldn't he. It was so fortunate that Leno got injured.'
Although they remain his parent club, it's also fair to say Everton fans aren't that impressed by Maupay after he managed just one goal in 29 games for them last season.
But at Brentford, Maupay seems determined to be right in the thick of things.