The Catalan club have announced a sponsorship venture Prime to be their official supplier of energy drinks for the next three seasons.
FC Barcelona have confirmed a new sponsorship agreement with the American company Prime, which will be the club’s official supplier of isotonic drinks for the next three seasons.
The company was founded in 2022 by the American Logan Paul (WWE professional wrestler, actor and influencer) and by the British KSI (rapper, boxer and YouTuber). Since then, Prime has expanded rapidly in the United States, United Kingdom and Europe, quickly becoming one of the emerging brands in the energy drinks sector.
Prime products will be available for the club’s men’s and women’s first teams and in youth football categories and will feature prominently with the club’s basketball teams.
Logan Paul and KSI issued a joint statement thanking the LaLiga side: “We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona”.