Since Messi arrived in MLS, he has scored seven goals and registered one assist in the Leagues Cup.
The subscriptions to watch MLS matches and especially those of Inter Miami, where Lionel Messi plays, have doubled with the so-called ‘Messi Effect’,” revealed Inter Miami owner Jorge Mas via Twitter.
Mas confirmed that Apple TV figures have doubled since Messi arrived in MLS where he has scored seven goals and registered one assist in the Leagues Cup, the competition in which Inter Miami will play tonight against Charlotte in the quarter-finals .
“The Messi effect is real! Subscribers to MLS Season Pass on Apple TV have more than doubled since Messi joined Inter Miami,” wrote the American, who runs the club alongside his brother, José Mas, and former soccer star David Beckham.
Messi matches
Mas added: “Spanish language viewership on MLS Season Pass on Apple TV has surpassed over 50% for Messi matches and continues to rise.”
Messimania continues to grow, not only with TV subscribers, but also with the sale of jerseys and all kinds of merchandising.