Arsenal fan Piers Morgan was forced to wear a Tottenham shirt during the Carabao Cup semi-final draw after losing a bet to former Spurs striker Peter Crouch.
The Gunners season ticket holder agreed with Sportsmail columnist Crouch that if Unai Emery's side lost to Tottenham on Wednesday he would wear a Spurs shirt for the draw and vice versa.
Mauricio Pochettino's side ended up winning the north London battle 2-0 and Morgan was a man of his word as he wore his rivals shirt for the draw.
Morgan told Sky Sports: 'Well I have no idea what hell looks like but I'm pretty sure it would look something like this.
'Mr Crouch and I had a little sporting wager, he's a former Spurs player, I'm an Arsenal season ticket holder.
'And the loser had to wear the shirt of the other team for the draw so here I am. And as you can tell I couldn't be happier about it.'
A £1000 donation as part of the bet will go to a charity chosen by Crouch.
The humiliation for Morgan didn't end there, however, as Harry Kane weighed in on Twitter.
The TV presenter teased Harry Kane on social media after Arsenal's 4-2 victory over their north London rivals earlier this month.
Morgan said at the time:' Hi mate @Hkane - you ok?'
Kane has now responded over two weeks later after his side's victory at the Emirates and said: 'I'm good thanks you??'
Morgan didn't appear to find it funny as he replied with three angry face emojis.
Chelsea drew Tottenham in the Carabao Cup semi-finals and Manchester City will play Burton Albion.
Son Heung-min gave Pochettino' side the lead after 20 minutes before Dele Alli delicately chipped a Kane pass over Petr Cech on the hour mark.