Chelsea co-owner and chairman Todd Boehly is set to invest in a major upgrade to Stamford Bridge.
According to The Telegraph, the improvements will include the renovation of the West Stand as well as new murals around the stadium.
The Boehly-Clearlake consortium, who finalised their takeover of Chelsea in May, are eager to create a greater sense of belonging for the club's supporters and also want to spell out the club's identity around the ground.
Boehly has entrusted the project to executive Janet Marie Smith, who has overseen the renovation of several major US sports venues, including Dodger Stadium, the home of baseball's LA Dodgers, who are part owned by Boehly.
There are plans in place for changes to Fulham Broadway, which is the only access point to the ground.
Former Chelsea owner Roman Abramovich previously gained planning permissions for a new 60,000-capacity stadium on the site of Stamford Bridge, but the project, which could have cost more than £2 billion, didn't materialise.
The plans put in place by Boehly do not intend to increase the stadium's current capacity of 40,341.
There are plans for a larger club crest on the West Stand, where the club's reception is located, while there will also be illuminated letters spelling out Chelsea FC.
In addition, there will be banners showing the trophies that the club has won throughout its history and there will be a new LED screen and frontage for the club's megastore.
In the East Stand there will be a new 'Chelsea Football Club' mural and a heritage Chelsea crest will also be put in place.
Furthermore, in the area behind the Shed End there will be a new mural which will include words from fan chants.
There will also be new LED screens on the outside of the West Stand and Shed End.