Everton have lined up a £200million naming rights deal for the club’s proposed new stadium at Bramley-Moore Dock with Russian billionaire Alisher Usmanov.
Sources close to the club have told The Mail on Sunday that a naming rights deal was ‘ready to go’.
It is understood the deal will be a long-term agreement for ‘over 10 years’ and could see the stadium branded to include Usmanov’s holding company USM. Everton revealed in January that USM had paid the club £30m this year for the option of becoming the ground’s main sponsor.
USM has a naming rights deal with the club’s Finch Farm training ground, which was worth £12 million in the 2018/19 season.
That deal ends in 2022, the year before the stadium in Bramley-Moore Dock is due to be completed. The club are also set to carry out a fan survey over the next two months, in a bid to explore pricing strategies for all areas of the ground and hospitality packages.
The club aim to offer a wider range of ticket prices across the new stadium.
There will be some increases in prices for the most premium seats, while thousands of tickets will remain at current levels.
