Football fans voiced their frustration on Twitter after live coverage of Norwich's Premier League clash with Manchester City on Sky Sports was twice interrupted by adverts on Saturday night.
Viewers were left baffled when the action on Sky Sports Main Event was temporarily replaced by TV adverts midway through the first-half at Carrow Road.
On Twitter one fan wrote: 'Imagine paying £40 a month for sky sports and getting an advert in the middle of the game. Embarrassing.'
Another added: 'What the hell are Sky playing at on Main Event channel going to adverts in Norwich vs Man City match?'
A third wrote: WTF just happened on Sky Sport Main Event? Advert break after 20 minutes, during the game. F****** amateurs.
While a fourth tweeted: 'Has the bloke in charge of Sky Sports Main Event fallen asleep on the advert button?'