Tottenham stand to benefit by proxy from the launch of Son Heung-min's fashion brand NOS7 later this month, according to Doctor Dan Plumley.
The football finance expert, speaking exclusively to Football Insider, said the development shows the 29-year-old's “huge” commercial value to Spurs in the Asian market.
According to the Korean Times (29 May), industry officials have revealed Son will launch his new brand with Shinsegae Group on 17 June.
The brand name is understood to be combination of the footballer's surname spelled backwards and his shirt number, although the official website indicated that the acronym refers to 'Nothing, Ordinary Sunday.'
Son was welcomed by crowds of people when he returned to South Korea as the Premier League's join golden boot winner last month.
When asked by Football Insider's Dylan Childs what the fashion deal says about Son's commercial value to Tottenham, Plumley said: “It's huge for Spurs.
“You think of [David] Beckham as an example. In South Korea, Son is the football superstar.
“We have to be mindful of that when we talk about this though. The market we're talking about is pretty much only in South Korea.
“There is millions of Spurs fans in South Korea because of Son. They follow the team because they follow Son.
“The commercial value to Spurs is very, very high.
“The fashion brand will help. It is the player directly first and foremost but by proxy that will help Spurs by association.
“Son is huge to that football club in the Asian market.”
In other news, a pundit has claimed Daniel Levy may price Cameron Carter-Vickers out of move after Tottenham update.