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Huddersfield fined £50,000 over Paddy Power shirt stunt

  /  autty

Huddersfield Town have been fined £50,000 after admitting a Football Association charge of misconduct relating to a controversial publicity stunt involving a betting company.

Despite the incident later being revealed as a PR stunt, the FA asked the Championship side to explain their heavily-branded Paddy Power shirt worn in a pre-season game against Rochdale on July 17.

The strip featured a huge diagonal sash with new sponsors 'Paddy Power' written down it.

As a result, the club breached section C.2i of the FA's Kit and Advertising regulations, which states a jersey is permitted to have "one single area not exceeding 250 square centimetres on the front of the shirt".

The club have now admitted the charge and the governing body has warned Huddersfield over their future conduct.

An FA statement said: "Huddersfield Town FC has been fined £50,000 and warned as to its future conduct by an independent Regulatory Commission after admitting a charge in relation to The FA's Kit and Advertising Regulations.

"Playing kit worn by the club's first team during a pre-season friendly against Rochdale AFC on 17 July 2019 breached FA Regulation C.2(i)."

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