Footballers are renowned for their hefty pack packets, but it's not all fast cars and expensive watches for former Chelsea and England player Joe Cole.
In fact, Cole - whether publicly or privately – has spent vast amounts of his time and money donating to and representing various charitable organisations.
Cole has become the latest name from the football industry to offer help to overworked NHS staff following the coronavirus outbreak.
The 38-year-old delved deep into his pockets by becoming a patron of the 'Heroes' charity, which supports the healthcare workers who are under increasing strain on the frontline trying to treat infected patients.
He has donated £25,000 to the 'unbelievable' NHS staff that are working around the clock to help protect the nation as they attempt to raise £1million - watch his video here.
The current fundraising total stands at over £270,000, which will go towards helping Heroes provide funding to the NHS workers on the frontline of the COVID-19 pandemic.
Cole said recently: 'Carly and I were looking for ways to help for weeks and weeks, we really wanted to get to the crux of it.'
'Carly and I put £25,000 in straight away, and then we engaged our contacts through my football career and in the industry, and the reception we've had is unbelievable.
While Cole is grateful for those who have donated so far, he is looking to hit the £1million mark as quickly as he can - you can donate here.
The donations to his charity Heroes have allowed them to purchase 70 3D printers at their London hub and work on rolling out 1,700 visors a day for our healthcare stars.
He said: 'Thanks to them and many others we're hovering around the £750,000 mark of money raised.
'We've got 3D printers in our hub in London that have the capability of producing 1,700 visors. But these things do take time. We want to make sure we have it right.'
'We're also partnering with a childcare charity to deliver hot meals – there are so many avenues we can go down, but PPE is the one we are trying to get done as quickly as possible.'
'We are just bringing awareness to it and trying to do our bit. We have 20 volunteers working with us with all different skill sets. It has taken on a life of itself, and it has been a force for good.'
Cole harbours big ambitions for his charity and hopes that he will not only hit the £1m mark but continue to help those in need for the foreseeable future.
'This is not something that is just for the next four or five weeks,' he said. 'This is something we hope stays around for a long time because these people are heroes with what they do. We are delighted we can do a little bit to help, but you have to do it.'
'People are losing loved ones at the top end of the scale; then there's people's jobs being taken away or just being locked in. It is something that has made us realise that we are all in it together. We need to be better to people.'
Cole's coronavirus fundraising mission is not the only charitable work he has done over the years. He has taken part in Soccer Aid, kayaked the British Channel, played a role in the Heads Together campaign and worked closely with the Chelsea Foundation.
In June 2019, Cole returned to Stamford Bridge for Soccer Aid, the annual fundraising event culminating in a celebrity football match that began in 2006.
He was joined by his former Chelsea team-mate Didier Drogba and a host of celebrities to raise money for Unicef and help fund projects in Sierra Leone and Zambia to ensure children can have a childhood filled with play.
In the showdown between World XI and England XI – made up of former footballing pros and talented amateur celebrities – Cole represented England.
Despite playing for the real national side 56 times and representing his country at the 2006 and 2010 World Cups, Cole lost the game in front of 39,836 fans.
The World XI team, managed by Harry Redknapp and Piers Morgan, beat the England team on penalties.
However, the 2019 campaign raised a record-breaking £7.9m – with 100% of the money going towards Unicef's vital work around the world.
If that wasn't taxing enough, the 37-year-old – who hung-up his boots in November 2018 after playing 281 times for Chelsea between 2003 and 2010, scoring 40 goals – also decided to kayak across the English Channel for a children's charity in 2019.
Having crossed the English Channel before, when he had a loan spell at Ligue 1 side Lille, Cole made it his mission to kayak across 21-miles of water to raise money for Richard House Children's Hospice based in east London.
Richard House provides 24-hour specialist care and support for babies, children and young adults who have life-shortening, life-limiting or complex health conditions.
They have provided care to children with life-limiting conditions and their families for 20 years. Their services have been available free of charge to around 300 families each year across London.
The voyage proved to be gruelling, wet, cold and pain, according to Cole, but it was all worth it after raising £12,832.
It hasn't all been physical charitable acts for Cole, as 2020 saw him take part in the Head's Together campaign.
Cole, along with Frank Lampard, Harry Maguire, Jesse Lingard, Jordan Pickford and Dele Alli featured in a mental health film narrated by Prince William before January's FA Cup games.
Kick-off times were delayed by a minute to show the film to millions of football fans across the world and get them talking about mental health.
The 60-second film was shown in hosting stadiums and TV. The clip was part of the Public Health England's Every Mind Matters campaign and Heads Up, an initiative which aims to raise awareness of mental health among football fans.
As 45 per cent of men who have experienced signs of mental ill-health have never taken steps to manage it, the campaign came together to normalise feelings by getting each footballer to talk about their emotions.
Cole believes 'good quality mental health means a peaceful mind' and encouraged people to search every mind matters to get their own mind plan during the video.
Amid all these charitable acts, Cole has always found time for the Chelsea Foundation, which prides itself on using the power of football and sport to motivate, educate and inspire.
Throughout his time as a player and since, Cole has worked closely with the foundation and was last involved in December 2019 when he took the time to get involved in their partnership with Nike to promote Black History Month.
The former Chelsea and England star paid a visit to a group of St Charles Catholic Primary School children and took part in a coaching session and a classroom workshop delivered by Chelsea Foundation staff.
Each child received a personal invite from Cole to visit Cobham and watch the men's first team train later that week.
Speaking at the event, Cole said: 'I really enjoyed the day, the questions, in particular, were very interesting as it is not easy to discuss equality, diversity and racism.
'It is wonderful that schools and football clubs are working together to tackle challenges like this.
'It is important they learn about it when they are young so they can grow up to be well-rounded adults and we can do our bit to improve the world.'
Get the whole family involved with Joe Cole's skills masterclasses, every Saturday on BT Sport's Early Kick-Off show, 12.30pm, live on BT Sport 1 – get your football fix alongside Premier League throwbacks and exclusive interviews.