Manchester United fans have been left delighted after a report that Apple is considering buying their club for £5.8billion.
The Premier League football club has been put up for sale by its owners, the Glazer family, potentially sparking a bidding war among some of the world's richest people.
Reports have emerged today in the Daily Star suggesting that Apple, the technology company with an annual turnover of £326billion, could lodge a bid to takeover the club.
Supporters of the Red Devils have been reacting with glee at the news, which if it comes to pass, would see it become by far the richest club in England.
Some have been joking that given Apple's huge income from its technology business they could afford to update the clubs notoriously uncared for ground Old Trafford 'every two months'.
The California-based tech firm has never previously owned a major sports team, but the commercial opportunities provided by United are said to be a primary factor in their interest.
Any potential deal would almost certainly become the most costly acquisition of a football club in history, surpassing the £4.25billion fee a consortium led by Todd Boehly paid for Chelsea earlier this year.
One major issue facing whomever buys United is Old Trafford, the club's iconic stadium. The venue has long needed a revamp to compete with the biggest clubs around the world.
It is understood that rebuilding the stadium will cost approximately £1.5bn, making it the most expensive football ground in the world - ahead of Tottenham's new £1bn stadium.
United moved into the ground - nicknamed 'The Theatre of Dreams' - in 1910 and have called it home ever since. The stadium was most recently renovated between 2005 and 2006, with 8,000 seats being added.
Red Devils legend Gary Neville has backed calls for the stadium to be rebuilt entirely, when stories first emerged of plans to demolish the current ground emerged back in February.
He posted on Instagram: 'There is a story emerging from Old Trafford that they might rebuild the entire stadium and I have just been asked what I think of it. I actually think that it would be the right move.
'I think by the time that they have spent money on Old Trafford, the existing one, then I think you would be better off building a brand new, better, super stadium. I do think that Manchester United should always be at the forefront of stadiums, have the best facilities and they have fallen behind.'
CEO Cook is just the latest in a line of high-profile individuals who have shown an interest in taking charge at Old Trafford.
Now-Twitter CEO Elon Musk jokingly wrote on the platform this summer that he would be purchasing the club, with the 51-year-old's post garnering more than 800,000 likes.
UFC superstar Conor McGregor has also thrown his hat into the ring, having previously expressed an interest in taking over the club.
The 34-year-old took to Twitter following the announcement of the European Super League in April of last year, writing: 'Hey guys, I'm thinking about buying Manchester United! What do you think?'
The Irishman added that he would like to acquire a sports team 'at some stage'.
'A conversation came up regarding Celtic first to be honest. To acquire shares from Dermot Desmond. I am certainly interested in acquiring a sports team at some stage! Both Celtic and Man United are teams I like for sure. But I am open. I feel I could do big things for a club.'
Joel and Avram Glazer have been largely unpopular among fans since taking charge of the club in 2005.
Backlash over the American investment bankers' takeover of United was such that some supporters formed the breakaway club FC United of Manchester in protest.
Dissatisfaction over the running of United also led to the green and gold movement with fans donning scarfs depicting the club's original colours, and resulted in series of protests being staged both inside and outside of Old Trafford.
A club statement from Tuesday outlined the Glazers' intentions to sell: 'Manchester United plc (NYSE:MANU), one of the most successful and historic sports clubs in the world, announces today that the Company's Board of Directors (the 'Board') is commencing a process to explore strategic alternatives for the club.
'The process is designed to enhance the club's future growth, with the ultimate goal of positioning the club to capitalize on opportunities both on the pitch and commercially.
'As part of this process, the Board will consider all strategic alternatives, including new investment into the club, a sale, or other transactions involving the Company.
'This will include an assessment of several initiatives to strengthen the club, including stadium and infrastructure redevelopment, and expansion of the club's commercial operations on a global scale, each in the context of enhancing the long-term success of the club's men's, women's and academy teams, and bringing benefits to fans and other stakeholders.'
Discontent over the Glazers' ownership has also seeped into the dressing room, with Cristiano Ronaldo expressing dissatisfaction with the Americans' stewardship of the club in his explosive interview with Piers Morgan.
Ronaldo - whose contract with the club has been terminated following his wide-ranging chat with the broadcaster - said Joel and Avram Glazer 'don't care' about United.
'The owners of the club, the Glazers, they don't care about the club,' he said. 'I mean, professional sport, as you know this, Manchester (United) is a marketing club. They will get its money from the marketing - the sport, they don't really care, in my opinion.'
Ronaldo said he 'never' talks to the owners and revealed his fears that the club will remain behind rivals Manchester City and Liverpool for years to come.
'You have some things inside the club which don't help Manchester (United) reach the top level as City, Liverpool and even now Arsenal, for example... which is complicated, it's difficult.'
Speaking in Florida on Thursday, United co-owner Avram Glazer said of United's sale: 'As we announced yesterday, the board went through a process and it has decided it is going to look at different strategic alternatives and that's what we're doing.'
When it was put to Glazer that most United fans feel his family should have sold the club years ago, he answered: 'Once again, we are going through a process, we will look at all different strategic alternatives and we will see where it leads us.
'I appreciate you talking to me tonight and I'm going to wish everyone a happy Thanksgiving.'
Asked about the acrimonious departure of Ronaldo, Glazer said: 'I will tell you about Cristiano Ronaldo, he is a great Manchester United player and I appreciate everything he has done for the club and I wish him the best of luck in the future.'