Manchester United have had interest from some of the world's leading brands over becoming the club's new shirt sponsor from 2021 onwards.
The seven-year deal with Chevrolet will expire at the end of next season and MEN Sport understands the club have begun to 'test the water' over a new shirt sponsor.
While the American car giant remains a part of that discussion, United could well end up with a new shirt sponsor from the 2021/22 season onwards if no new deal with Chevrolet is agreed.
If that is the case it will be just the sixth different shirt sponsor in United's history, following Sharp, Vodafone, AIG, AON and Chevrolet.
The deal with Chevrolet was announced in July 2012, with their shirt sponsorship beginning from the 2014/15 season. That deal has been worth more than £50million a season to United and the club are relaxed about the next deal, with indications that the value of sponsorship rights for the club remain strong.
It is those commercial deals and sponsorship revenue that remains important to United's investment on the pitch, with the revenue reinvested in the playing side of the club, as Ed Woodward stressed on his most recent conference call with investors.
“We and our growing global fanbase demand success,” he said. "Success means winning trophies.
“That target and that standard has never changed for Manchester United. The progress we made on the business side underpins the continued investment in the football side.”
A United spokesperson said: "Chevrolet is a fantastic partner and we will continue to work with them to activate and maximise the sponsorship."