Manchester United's share price has risen by a third in just three months despite growing criticism of Ed Woodward and the club's on-pitch performances.
The club's executive vice-chairman was savaged by Gary Neville following Sunday's defeat by rivals Liverpool, with the ex-Red Devils defender questioning why he was still in a job after his 'unforgivable' business in the transfer market.
But while United are struggling in the Premier League, sitting fifth in the table and 30 points behind Jurgen Klopp's men, their financial results continue to impress.
The Old Trafford club's share price has gone from $15.33 in October of last year to $20.25 today (January 21), adding $1.39billion to the value of the club.
That means United, who are owned by US billionaires the Glazer family, are currently worth around $5.69bn, despite being absent from the Champions League for the third time in three seasons.
Woodward has been accused of lacking the football experience to build a squad capable of challenging for honours, but his business nous is not in question.
Deloitte's Football Money League revealed that United remain the top-ranked English club in terms of revenue generated, with their earnings of £627.1m for 2018-19 putting them third overall in the table,behind Spanish giants Barcelona (£741.1m) and Real Madrid (£667.5m).
Their closest Premier League rivals are City and Liverpool in sixth and seventh respectively, with the Pep Guardiola's side just £88.9m behind.
United, who have been the highest-ranked English club since Deloitte first compiled the Money League survey based on the 1996-97 financial results, are forecasting reduced revenues of between £560-580m for 2019-20.