Derek McInnes vowed to turn things round at Rangers but acknowledged the sense of frustration from supporters after his winless start at Ibrox continued on Sunday.
"It's damaging in the sense that we came here to win, and we expect to win," McInnes told BBC Sportsound.
"It was really harsh on us. I felt we were the better team. Sometimes in life, in football, you don't get what you deserve. We deserve far better than what we got.
"There were some positives and I liked the way my team never gave up, they kept going for the win.
"What we've got to do now is just dust ourselves down because that was a blow for us. The response of the team in the latter part of the game was terrific.
"We probably need to play a bit more like that more often in terms of playing forward, engaging with our strikers quicker, playing at a better tempo. It was all a bit laboured.
"I share the frustration. It's been 15 years here of frustration, built up for a number of years. The one title the club did win was when no fans were there, so the fans have not even seen their club win a title.
"I'm determined to get this right and I believe we will get it right. It's not been a good start for us, we understand that."
Full-Time at Ibrox.
— Rangers Football Club (@RangersFC) August 9, 2026
Rangers 1 - 2 Hibernian pic.twitter.com/Qq2HFUBoGM