Newcastle teen sensation Lewis Miley is at the centre of a lucrative boot deal tussle as a host sportswear specialists fight to sign the youngster.
Miley burst onto the scene during the second half of 2023 when he was thrust into the heart of the Magpies’ midfield by head coach Eddie Howe.
The academy graduate, who doesn’t turn 18 until May, has already made 16 first team appearances this season.
His soaring profile is set to rise further over the coming months with Miley in line for a promotion into the England Under-21 set-up following his excellent breakthrough season.
And industry sources have told Mail Sport that the young midfielder will also net a money-spinning sportswear contract in 2024 that will reflect his position as one of English football’s most exciting young talents.
Miley currently has a basic kit deal with giants Adidas but agreement is approaching expiration, news that has alerted rival sportswear brands.
A number of the industry’s most-recognisable brands have already expressed a major interest in adding to Miley to their high-profile rosters in the coming weeks.
Miley features in Adidas’ recently released promotional material for their new Predator boot, but the German company are now facing a fight to keep the St James’ Park star on their books.
In addition to his pending boot contract, Miley will also see his earning power improve significantly with a new playing deal at Newcastle.
Miley is in advanced talks over a new contract with the Magpies with discussions understood to be heading towards a positive conclusion.