Prince William was the special guest at West Bromwich Albion as he spoke to players and club bosses about the importance of talking about mental health.
The Villa-supporting royal put local rivalries to one side as he chatted openly with players about their experiences and the pressures that come with being a professional.
The Duke, who is the President of the FA, is a passionate campaigner on mental health and trying to get more men talking about it.
It is part of the Heads Up campaign which aims to encourage more people - particularly men - to feel comfortable talking about mental health and not try and keep their concerns buried out of shame or embarrassment.
By using high-profile footballers it is hoped ordinary people will find the strength to talk about their own problems.
The Prince also discussed mental health with school-age players part of Albion's academy and the importance of feeling able to talk about it.
The Duke wasn't allowed to leave without a special gift, as, despite supporting rivals Villa, he was presented with two Albion shirts featuring the names of two of his children, Princess Charlotte and Prince Louis.