Just days after his match-winning brace in Liverpool's Champions League victory over Atletico Madrid, Mohamed Salah has been snapped filming a new advert for Pepsi.
The Egyptian forward has been one of football's many star names to advertise for the soft drink company for quite some time and was last year cast alongside Lionel Messi in one advert.
But now he's filming the latest commercial on Merseyside and was pictured working hard in front of the camera on Thursday.
Production had forced the closure of a road in the Duke Street area of Liverpool, just a few miles away from Anfield.
While the premise of the advert remains a mystery, Salah was pictured showing off his electric pace as he was chased down the street.
There were more than 50 extras cast in the advert as the Liverpool forward looked happy and relaxed as he filmed several takes that were required by the crew.
While Salah appeared to be the only big name in the footballing world on this set, he starred alongside Messi, Paul Pogba and Raheem Sterling in another commercial over a year ago.
It comes as Salah, who is in red-hot form in front of goal at the moment, prepares to face Liverpool's bitter rivals Manchester United on Sunday.
Jurgen Klopp's side are currently second in the Premier League after eight games of the season, four points clear of United.
Salah has so far scored 12 goals in 11 games this season and became Liverpool's all-time top scorer in the Champions League with his double in Madrid on Tuesday night.
Steven Gerrard, the former Liverpool captain and club legend, scored a total of 30 goals in the European competition, whereas Salah has now scored 31.
The Egyptian's current form has subsequently captured the attention of many and warranted praise from Liverpool boss Klopp, who said that Salah was 'the best player in the world' following his stellar performance against Watford last week.
Former Arsenal boss Arsene Wenger also called Salah the 'best striker in the world' and credited his 'confidence, creativity and intelligence' for setting him apart from the rest earlier this week.
Filming the new Pepsi advert completed a busy week for Salah away from the pitch after he also got a first glimpse of his waxwork at Madame Tussauds in London.
Salah was left astounded upon setting his eyes on the figure, saying: 'That looks exactly like me, it is like I am looking into the mirror. Does he have abs or no?'
He later reflected: 'It's a blessing to be recognised and immortalised in this way.
'I couldn't believe it when I stood alongside "me", it's like looking at my own reflection in a mirror. I can't wait to see what the fans think.
'It's been an amazing experience working with the artists at Madame Tussauds London to create my first ever wax figure.'
Salah worked with artists to ensure his waxwork was accurate, undertaking hundreds of measurements and photographs. The figure stands in the attraction's Awards Party Zone.
His wax figure wears the cream suit that Salah donned on the front cover of GQ Middle East magazine, while his hands are pointing upwards in recognition of his goal celebration.