FC Barcelona and CUPRA have reached a sponsorship agreement for the next five seasons, through which Seat's sports car brand will become the new Official Automotive and Mobility Partner of the club.
This strategic alliance goes beyond a traditional sponsorship arrangement, as besides collaborating on different activations through a wide variety of activities, both entities will work on the development of innovative projects aimed at the improvement of urban mobility.
The agreement includes a CUPRA VIP Room at the Camp Nou for every FC Barcelona home game, and brand visibility in the stadium facilities. Plans are in place to install an ephemeral space, to be decided together, in the exterior of the stadium to allow Barça fans to learn about the brand.