Tottenham Hotspur and South Korean national team soccer star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry.
Son is one of the most high-profile Asian players in European soccer, with a combined social media following of more than 12.6 million.
Burberry's most recent work in soccer has been more community driven, having partnered with Manchester United forward Marcus Rashford in 2020 to help fund youth centres, and support disadvantaged communities.
The Korean soccer star is the latest soccer player to partner with a high fashion brand, following Manchester City and England's Jack Grealish, who signed a reported 'seven-figure' Gucci deal in April, and French striker Kylian Mbappe, who became a Dior ambassador in December.
"I'm happy to be the new ambassador for Burberry," Son said.
"Being an athlete from the Premier League, it's my honour to partner with a brand so rich in British heritage. I love Burberry's strive for imagination and innovation which has been deeply inherited in its history, which are values that I champion.
"I'm very excited for our newfound journey that we will together develop."