West Bromwich Albion Women have changed the colour of their playing shorts for the remainder of the 2022/23 season and beyond.
The decision to change the team's white home shorts to navy was made following consultations with the team regarding the impracticality of wearing white whilst players are on their period.
A statement posted to the club's website acknowledged that 'wearing white clothing while on a period is an issue that has been highlighted by women across all sports' and announced that the issue will be 'fully considered' in all future kit designs.
West Brom Women's captain, Hannah George, expressed her support for the decision.
'It's great that the club are supporting our change to navy shorts. Representing the club professionally and looking smart in the kit is really important to us.
'This change will help us to focus on our performance without added concerns or anxiety.'
The move marks the latest example of female sportspeople campaigning for change with regards to white sports clothing and menstrual cycles.
In July activists gathered outside the All England Lawn Tennis and Croquet Club to protest the Wimbledon ruling that all players, both male and female, must wear white in the competition.
'These archaic rules were written years ago by men and they've gotten stricter and stricter over the years.
'It's about time they were rewritten with menstruation in mind.' Gabriella Holmes, one of the co-founders of the 'Address The Dress Code' campaign explained.
The issue of white shorts in women's football has also reached the highest levels of the sport.
After Sarina Wiegman's Lionesses began their victorious Euro 2022 campaign with a win over Austria earlier this year, England forward Beth Mead said that she had given feedback to kit manufacturer Nike regarding the impracticality of women players wearing white shorts.