Ayr United have done it again, revealing their new kit with a photoshoot starring a topless model wearing just body paint.
The Scottish League One leaders have regularly used a steamy approach to launch their new kit and they have gone for the same tried and tested method ahead of the 2018-19 season.
Former sponsors Bodog, an online betting company, caused a stir when they had the model launch the kit in just body paint over the last two seasons.
Ayr's ties with Bodog have come to an end after seven years, but it seems as though the now-traditional modelling method is to remain.
New sponsors CoinGeek have also tried to add an element of equality to the equation by having male model Dale Archer join female Amber Sienna for the shoot.
The sponsorship is also significant for another reason beyond the way the kit has been revealed — the Honest Men have become the first Scottish side to be paid for it in Bitcoin Cash (BCH).
Ayr United's commercial manager, Graeme Miller, said: 'We were initially approached to see whether we could accept sponsorship payment in BCH.
'It was a big learning curve for us but we are very happy to be the first club to accept not just payment by BCH but also to promote the cryptocurrency to a wider audience.'
Calvin Ayre, founder of Bodog and CoinGeek.com, added: 'I think it's great for BCH that such boundaries and promotional ideas are being used to show merchants and consumers that BCH really is the only true bitcoin.
'Its time for us to make bold statements around Bitcoin Cash in a more mainstream way.'
