Chelsea are still to announce their new front of shirt sponsor for the 2023/24 season with the deal with Three believed to have already come to an end
Chelsea have announced that Hilton will become the club's official hotel partner. The news comes with uncertainty still surrounding who will be the west London side's shirt sponsor next season.
Chelsea Supporters Trust noted: "An online casino and betting company as the primary shirt sponsor is not in line with the commitment of growing Chelsea FC as a ‘world class’ organisation. “We understand Chelsea’s desire to maximise revenue streams across the whole club. Whilst we accept that it will happen, it must not take place at the expense of the club’s values.”
football.london understands the club will listen to fan sentiment but that is also a reality to deal with in the sponsorship packages that have been presented. However, an announcement has yet to be made.
The partnership with Hilton appears to be offering the club their stays as they travel across the United States for pre-season this summer. Friendlies will take place in Chapel Hill, Philadephia, Atlanta, Landover and Chicago.
John Rogers, Head of Global Partnerships at Chelsea, said: "Ahead of our exciting visit to the States in July and August for pre-season tour, we are very pleased to team up with such a prestigious name as Hilton for the future. We are proud to be the first football club to work alongside Hilton and look forward to rewarding their Hilton Honors members, and our fans, in innovative ways."
Stijn Bastiaens, Vice President, Strategic Partnerships, Hilton, said: "We’re thoroughly looking forward to collaborating with such an esteemed and world-renowned club as Chelsea. Through the partnership we’ll be launching unique content and experiences to our Hilton Honors members, as well as extending the most welcoming Hilton stays to the Chelsea team while they’re travelling on tour."