Chelsea fans have reacted with a furious backlash after the club tried to drum up excitement for tonight's Premier League clash with Brighton.
Thomas Tuchel's in-form Blues are in the thick of the race for the top four this season, yet that process has now been rendered all but redundant by the recent announcement from six top flight sides of their allegiance to the European Super League.
Chelsea, along with Manchester United, Liverpool, Arsenal, Manchester City and Tottenham have identified themselves as the six 'Founding Members' from the Premier League, to join 12 overall.
The news has rocked the world of football and incensed supporters all over the planet, and now the fight back appears to have begun.
Taking to their social media channels on Tuesday morning, Chelsea went about their usual business of promoting the evening's match and declaring 'It's matchday!' which often goes down well with supporters.
Yet, before Chelsea could follow up the Twitter message with the usual requests for score predictions or fan messages, supporters in their droves piled in and hit back at the boldness of the business-as-usual type statement.
Many were visibly see seething about the news that their side had opted to turn its back on the Champions League in favour of a money-spinning breakaway division, which will act as a closed shop and permit Chelsea automatic entry season upon season.
In response, supporters responded fiercely to the Twitter message by insisting they now wish to see their side lose this evening, given the match now seems to have been completely devalued.
One angry Twitter user responded: 'As a Chelsea fan, kinda want Brighton to win, want to see us get beaten by a team deemed not good enough for us to face #NoToEuropeanSuperLeague.'
Another simply added: 'Let's go Brighton,' while changing their Twitter handle from CFC to 'on loan at Brighton.'
Others made it clear that they now see the fixture as a dead rubber, given that Chelsea would be in a European competition next season if the Super League goes ahead, regardless of where they finish.
Chelsea, along with their Premier League counterparts, have been widely slammed and UEFA president Aleksander Ceferin has made it clear that all clubs involved are 'making a huge mistake.'
Ceferin launched a scathing attack on the plans on Monday - blasting those 'snakes' and 'liars' for making it happen - and just one day on he continued to make his resentful feelings known.
'All the Governments are with us, all the fans are with us, all the media, only some greedy people, a few, are on the other side,' Ceferin insisted in a damning speech on Tuesday morning.
'Are we allowing them to take football? No. You can trust me, we will not allow it.'
The Super League - which will see the founding members receiving up to £300million each when it starts and guaranteeing them a place on Europe's top table every season - has come in for immense criticism worldwide.
The plan is to expand the competition to 15 founder members - with a further five annual qualifiers - but there will no relegation for the big founding clubs, even if they finished bottom of the table.
Ceferin added on Tuesday: 'The ultimate aim for some is no longer to decorate the club's trophy cabinet with silverware but fill the bank account with cash. Contempt for smaller clubs, for supporters respectful of traditions is replacing ethics.
'Selfishness is replacing solidarity. Some CEOs change clubs like they change their shirts, or even faster. Money has become more important that glory, greed more important than loyalty and dividends much more important than passion.
'We hear day and night about owners. What or whom do they own? Football does not belong to anyone, rather it belongs to everyone. Football is part of our heritage.