Brazilian wonderkid Endrick is set to become the face of New Balance after signing a new boot deal with the American brand.
At just 17 years old Endrick recently became the fourth youngest player to represent Brazil, and the youngest in 57 years when he took to the field against Colombia.
The Real Madrid-bound Brazilian is also expected to feature against Lionel Messi's Argentina at the Maracana on Tuesday.
Los Blancos signed the youngster for £51m in December, and he will join the club in July 2024 as he can only move to Europe when he is 18.
After all this success at such a young age brand deals would surely be have been falling at Endrick's feet and New Balance have manged to snap him up with their new deal, but it does have a few requirements that must be met.
Endrick will reportedly have a Michael Jordan-style brand of his own, and New Balance will provide him with signature boots.
But an important part of the deal is also a secondary and more affordable range that is more attainable for those without deep pockets.
It has been reported by Brasil Football that Endrick's family feel that anyone from any class of life should be able to afford a pair of his boots.
Another supposed requirement of the deal will include the 17-year-old visiting communities, renovating football courts, and supporting sports projects.
Undoubtedly there would have been offers from football boot giants such as Nike, Puma and Adidas, but the suggestion is he will be a central figure in New Balance's future.
The Boston-based company sponsor a number of England players who wear their gear, including Raheem Sterling, Harvey Elliott and Bukayo Saka.
They also have former Premier League stars such as Sadio Mane and Marouane Fellaini
Endrick will get the chance to wear New Balance boots in the Argentina game as he is expected to play a role after future teammate Vinicius Jr picked up an injury.
