At most clubs, being given the No 9 shirt is a source of great pride and responsibility... but at Chelsea, it just seems to be a bit of a chore.
Tammy Abraham is the latest to take the number vacated by Gonzalo Higuain after an impressive start to pre-seaon.
So dreaded is the No 9 at Stamford Bridge that last season Alvaro Morata swapped it for 29 at the start of the campaign.
There have been 14 different occupants of the 'cursed' shirt since the start of the Premier League era, from the prolific Jimmy Floyd Hasselbaink to the far less so Steve Sidwell.
Here, We take a look back at some of the stars...
Jimmy Floyd Hasselbaink (2000-2004)
Perhaps the most iconic No 9 in Chelsea's Premier League history. A £15m club-record purchase from Atletico Madrid, Hasselbaink scored on his debut and never looked back. He netted 26 goals in his debut season, and went on to score 29 the season after, easily cementing himself as a fans' favourite.
In the second half of his time at the club, the team was focused around Gianfranca Zola, which somewhat limited Hasselbaink's playing time under Claudio Ranieri. Still, though, he only scored one goal less than Zola's 16, and he was top scorer again for the next two seasons after that. In July 2004, he turned down approaches from Fulham, Celtic and Rangers and instead joined Middlesbrough on a two-year deal.
Gianluca Vialli (1996-1999)
The Italian joined as part of Ruud Gullit's revolution at the Bridge, arriving as the former Juventus captain with a Champions League winners' medal around his neck.
He scored 11 goals in his first season, 19 in the second and 10 in the third... oh, and he became the club's manager in February 1998. He retired from playing at the end of the 1998-99 season to concentrate on his job as boss, but has gone down in history as a legend at Stamford Bridge.
While at the club as a player, he won the FA Cup, League Cup, UEFA Super Cup and the UEFA Cup Winners' Cup, before adding another FA Cup and a Charity Shield as manager.
Hernan Crespo (2005-2006)
Returning from a loan spell at AC Milan for the 2005-06 season, Hernan Crespo took the vacant No 9 shirt and wowed supporters with some scintillating displays and eye-catching goals as he scored 13 goals to help Chelsea win another league title.
His family, though, never settled and Chelsea fans will always feel as though they didn't see the best of the Argentine in England. After his impressive displays in 05-06, he went back on loan to Italy - this time with Inter - to see out his contract with the Blues.
Hernan Crespo's family never settled in England, but on the pitch Chelsea fans loved him
Franco Di Santo (2008-2009)
It would be harsh to dismiss Franco Di Santo's time at Chelsea as a failure, given his lack of age and experience upon joining the west London club. He was just 19 when he made his debut, and his entire season as No 9 was made up of substitute appearances.
He played 16 times - eight in the league, eight in various cup competitions - but did not manage to score a goal. He was shipped out on loan to Blackburn the following season, before joining Wigan on a permanent deal.
Franco Di Santo didn't score as Chelsea's No 9, before leaving on loan to Blackburn in 2009
Fernando Torres (2011-2014)
The much-maligned Fernando Torres turns up next. Clearly, there were huge expectations placed upon his shoulders when he arrived. A £50m price tag made him the sixth most expensive footballer of all-time, and he had been prolific at Liverpool.
In truth, though, when people discuss the curse of Chelsea's No 9, Torres' name is often the first port of call. He scored his first goal in April, ending a run of 903 minutes without scoring for his new club... and it didn't get any better from there.
In the 2011-12 season, he went on a 24-game barren run, eventually ending the season with six league goals. He got eight the year after, and five the year after that. Indeed, the damage was done, and he moved onto AC Milan on a two-year loan, with his career in tatters.
Fernando Torres arrived for a huge fee, but was a huge flop during his time in west London
Radamel Falcao (2015-2016)
After a season without a No 9, Falcao arrived on loan from Monaco with the potential to make the deal permanent at the end of the season. In Ligue 1, he had scored for fun but a temporary loan spell at Manchester United saw the goals dry up.
It was now Chelsea's turn to try and turn his fortunes around, but the then 29-year-old once again failed to recreate his scoring form in the French leagues. He netted once in the Premier League, only playing 10 games in the competition overall, before being sent back to Monaco in the summer of 2016.
Radamel Falcao was prolific in Ligue 1 but failed to find form with Chelsea in English football
Alvaro Morata (2017-2018)
Thirteen is unlucky for some, as the old saying goes, and that appears to be the case for Morata. Chelsea's 13th No 9 in Premier League history failed to hit the heights expected of him in west London and is already being shipped out on loan. In fact, this season he has even been wearing No 29, such was his desire to get rid of the 'cursed' No 9 shirt.
According to boss Maurizio Sarri, he has wanted to leave for the last month and he has now got his way with a loan to Atletico Madrid. Five Premier League goals this season isn't good enough, and there has been a real lack of trust in his ability from the manager. Both Chelsea fans and Morata himself will be happy as he boards that flight to Madrid... and whether it's a return ticket is yet to be seen.
Alvaro Morata is set to head to Atletico Madrid, bringing his Chelsea nightmare to an end
Gonzalo Higuain (2019)
With Chelsea desperate for a central focal point in 2018-19, Maurizio Sarri reverted back to what he knew. Gonzalo Higuain had been prolific in his vibrant Napoli side and the pair were reunited when the Argentine joined on loan from AC Milan in January 2019.
Fears over the 31-year-old's fitness and suitability to the pace of the Premier League proved well-founded. His return of five goals in 18 games paints a better picture than his six-month spell at Stamford Bridge actually was, despite an encouraging brace against Huddersfield in just his third game
Gonzalo Higuain took the shirt in January 2019 but struggled in his loan spell from AC Milan
Tammy Abraham (2019-Present)
And so the baton now passes to Tammy Abraham, partly-enforced by the transfer ban that has forced new manager Frank Lampard to dig deep into Chelsea's reserve of youth talent.
At 21 there is no doubting the England international's potential and he has been prolific in two seasons on loan in the Championship with Bristol City in 2016-17 and with Aston Villa last year, scoring 52 in total in both campaigns.
A loan season at Swansea in between ended in relegation and a return of just five Premier League goals. He has much to prove to justify the faith of the new boss but will be afforded time after an encouraging pre-season so far.
Tammy Abraham has had an encouraging pre-season and scored against Barcelona in Japan
