According to La Gazzetta dello Sport, Inter have signed a record-breaking sleeve sponsorship deal with BBVA worth approximately €8.5 million per year.
The contract signed by Inter with BBVA has set a new record in Italian football. It is the highest-value sleeve sponsorship in the history of Serie A clubs.
With this agreement in place, all commercial positions on Inter's jerseys have now been filled. The main sponsor on the Nike jersey is Betsson, at €30 million per year, while the back sponsor is U-Power, at €5.5 million per year.
The partnership announced by Inter today significantly increases the Nerazzurri's sleeve sponsorship revenue. The previous contract with Gate.io was worth €6 million per year, while the BBVA deal is expected to reach €8.5 million per year. By comparison, Milan's partnership with MSC and Juventus's with WhiteBit are both worth €5 million per year, Napoli's contract with Dongfeng is worth €4 million, and Roma's with Wizz Air is worth €3 million.
In a European context, Inter's deal now matches Bayern's €8 million per year from Allianz and surpasses Atlético Madrid's €7 million per year from Kraken.
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