Avram Glazer has insisted that he and his family, who have owned Manchester United for almost 20 years, will not be selling the club.
The Glazers been at the helm at Old Trafford for nearly two decades, though their popularity is at an all time low, largely as a result of the club's woeful financial situation under their stewardship.
The American family hold a controlling stake in the Red Devils, having sold only a quarter stake in the club to Sir Jim Ratcliffe's Ineos over a year ago.
While Ratcliffe's share has increased over time, the Glazers still retain superiority, though fans have frequently protested against their ownership.
The announcement that they would be welcome to new investment over two years ago had inspired hope in some fans that the Glazers might part ways, though Avram Glazer has remained steadfast in his insistence that there would be no change.
Asked by Sky Sports if his family would sell the club, he simply responded: 'No'. He was on his way to meet with American president Donald Trump at the time.
It comes on the same day that it was revealed United have now spent more than £1billion on interest payments following the Glazer family's leveraged buyout.
It was also confirmed that the club had spent a £14.5million alone on sacking both Erik ten Hag (£10.4m) and Dan Ashworth (£4.1m).
The Glazers, who retain a 69 per cent majority stake, plunged the club into debt after their buyout in 2005. The latest figures show that the debt still remains on the books and currently totals £516.5m.
United are expecting record revenues of between £650m and £670m for the year.
They also forecast earnings before interest, taxes, depreciation, and amortization (EBITDA), which are used to measure a company's performance, will be at the higher end of the previously predicted range of between £145m and £160m.
A spokesperson for the Manchester United Supporters' Trust said: 'United has amongst the highest revenues in world football and yet we see huge financial problems in these results, driven by £19m in debt interest payments (over six months), mismanagement including paying £14.5m compensation to a manager only given a new contract a few months earlier, a disastrous record in player trading over the last decade, and now dreadful performances on the field making matters worse with every league place we fall costing a further £4m in prize money.
'In this context, it is clear that ticket prices at United are plainly not the problem with the recent £66 changes raising less than £2m. This shows big increases in prices would be futile and counterproductive, making only a trivial difference to the financial challenge whilst hugely harming fan sentiment and worsening the mood in the ground which inevitably feeds through to even worse team performances.
'Fans should not pay the price for a problem that starts with our crippling debt interest payments and is exacerbated by a decade or more of mismanagement.
'It's time to freeze ticket prices and allow everyone - players, management, owners and fans - to get behind United and restore this club to where it belongs.'