ASK any Manchester United fan how awful the last 12 months have been supporting the team, and they will tell you in no uncertain terms how bad it has been.
But for Frank Ilett, the Red Devils' poor form has quite literally been an increasingly heavy burden weighing on his head.
That's because back on October 5, 2024, Frank set himself the challenge of not cutting his hair until United won five games in a row.
But with United struggling to even put two wins together last season, Frank, the man behind The United Strand, is now over 10 months - or 313 days - into his challenge.
Speaking exclusively to SunSport, the 29-year-old who lives in Spain told us about the hairy challenge his ever-growing barnet represents, saying: "It's been a very tough summer.
"It's been very hot, especially here in Spain, where I am at the moment, it's absolutely boiling.
"That's been the biggest difficulty for sure. And then even things like when I shower, having to dry my hair in the heat in the heat and then having to use a hairdryer next to my head is too much.
"It naturally takes hours to dry... I've been using a headband to try and keep it off my face.
"I recently tried some curl cream, and that seemed to calm it down a bit, which is great, but obviously it takes time to do those things, whereas this is how it is more naturally."
Frank previously spoke to SunSport in March - just as his challenge was really growing out - when he had just hit 60,000 followers on his Instagram page alongside the millions of views he had received.
But Frank is now also bearing the weight of being a mini-celebrity, having appeared on outlets such as Sky Sports, BBC and CBS, all while his Instagram page has boomed to more than 200,000 followers.
Curl cream companies have approached him to use their products, and fans have asked him for autographs around Old Trafford when he visited at the back end of last season, including the thrilling Lyon clash in the Europa League.
Frank, who jokes the description of his fame should be used "loosely", explained: "I have had a few companies that have got into contact with things like curl creams and there are a few more talks with other hair brands.
"There are a lot of barbers who do get in contact. They would love to be involved in some way, but it's tough to know what day (cutting it off) that will be...
"Every interaction I've had has been positive. I'm living in Spain, where I don't think as many people know me, but there are still a few who come up to take photos with me, and when I visit England it's a different world.
"I went to the United-Lyon game - seriously the best game I've been to live and I'm not sure it will ever be beaten - and I reckon while I was there I probably took over 200 photos with different people."
At the latest measurement, Frank revealed his hair is 18cm long.
However, that is still not long enough for the perfect ending Frank is planning when he is eventually able to say goodbye to his now iconic curly locks.
Frank told SunSport he has been raising money for the charity MindUK, even doing an ice bucket challenge earlier in the summer.
When United do eventually manage to win five games in a row, he aims to cut it off at Old Trafford and plans to donate the money raised from his freshly sheared hair to the Little Princess Trust.
Also speaking about the reaction of his loved ones to his challenge, he explained: "Everyone's just supportive and laughing along with everyone else.
"Nothing has changed there, they know I'm committed until the end and so they have to be too…
"That's been the plan [to donate to charity] for quite a while, if it gets long enough. But believe it or not, it isn't long enough to donate yet.
"At the moment, my hair is 18cm long and it has to be at least 25cm to 30cm to be able to donate it. But either way, I'd love to raise some money for charity.
"I've been raising money for MindUK, but when it gets nearer the time, I'm going to do something. I think it's going to be the Little Princess Trust.
"I think the perfect ending would be to cut it at Old Trafford."
Frank believes United have had a positive summer, with big money spent on the likes of Bryan Mbeumo and Matheus Cunha being what was "needed at the moment".
He has also backed Diego Leon and Benjamin Sesko to come good, but emphasised the need for fans to give them time to grow, as they are far from the finished article.
That being said, a new midfielder and goalkeeper would be very welcome additions to the squad, according to Frank.
However, Frank is not a Baleba in Carlos Baleba, at least not for the reported asking price of over £100million, while he also feared Gianluigi Donnarumma - who United sources have now categorically ruled out a transfer for - would be another Andre Onana, who he describes as "not being good enough".
The main issue for Frank is getting players out, with United yet to make a single permanent sale, with players only departing on loan or by free agency.
But Frank believes the likes of Kobbie Mainoo and Mason Mount can be shining lights in the upcoming season, urging Ruben Amorim to give Mainoo a run in the team while also predicting Mount to be the most improved player in the squad from last season, if he stays fit.
In terms of the season, Frank believes this United team won't be title challengers, but should be pushing for European football again.
He said: "I'm optimistic, but my realistic prediction would be sixth. I think if we come any lower than that, it's another failure.
"And I think if we can do any better than that it would be unbelievable compared to last season.
"Obviously these things take time, but yeah, I think realistically Europa League places are probably what we should be aiming for as a stepping stone..."
On Amorim, Frank added: "If we came seventh, there's an argument there (to keep him). But if we finish 15th again then it's not happening and it's not gonna work in the Premier League.
"I really like Amorim, but I do think my one criticism of him - the same of Ange [Postecoglou] when he was at Spurs - is this obsession with one system.
"I don't think one size fits all is possible in football. I would like to see different ideas. I completely get it's the main system, but it would be nice to see every now and then, 'oh hang on a minute, we're doing something different for this game'."
United start the season against Arsenal, who Frank reckons are beatable on the opening day at Old Trafford despite his expectation for them to be a tough customer.
If you want to donate to The United Strand's JustGiving page for MindUK, CLICK HERE.