Manchester United are to open a ‘pop-up pub’ at Old Trafford.
Officials will unveil vast, 900 square metre-marquee behind the Stretford End in time for their first match of the season on Sunday against Arsenal.
The new addition will have room for 1,000 supporters, and be viewed as a form of ‘fan village’ at Old Trafford.
Starting from this weekend’s Arsenal season-opener, the new addition will be free to enter and will open three hours before the match starts.
The move is aimed at bringing fans to the stadium early and helping to generate and atmosphere in the build up to kick-off.
United also believe it will provide an opportunity for local businesses. Manchester-based brewer Shindigger, will provide the beer while food will be supplied by city-centre-based eaterie Yard and Coop.
There will be a fast-pour system via units which can fill a pint in 10 seconds, music from local bands - and for the Arsenal game Denis Irwin will be the first club legend in attendance.
Club partners Estée Lauder and Cadbury will provide giveaways, while fans can hang their flags on the marquee wall. The idea came from a consultation with supporters, who said they wanted more to see and do around Old Trafford. Should the pop-up be successful, it could see its stay extended.
United are reluctant to spend big on new infrastructure at their current home given they hope to a new stadium in the next five years. However, officials believe the marquee could become popular and satisfy what they see as an immediate need.