MANCHESTER UNITED fans labelled co-owner Sir Jim Ratcliffe a "c***" as they protested the rise in ticket prices.
Red Devils chiefs have hiked Old Trafford tickets to a staggering £66 per game.
They have also abolished concessions for children and pensioners.
Supporters of Man Utd, Everton, Liverpool and Man City came together to protest increasing ticket prices in the Premier League at Anfield and Old Trafford on Sunday.
The movement is part of a Football Supporters' Association campaign.
And it was the Red Devils fans who were seen prior to their 4-0 win over Everton with a banner reading "#StopExploitingLoyalty".
The same banner was also seen inside the ground during the victory over Everton - new manager Ruben Amorim's second win from three matches in charge.
While the protest outside the stadium also included another banner that said: "Local lad Sir Jim charges £66 for OAPs + Juniors. Stop exploiting loyalty."
And a video on social media showed Man Utd fans singing: "Just like the Glazers, Ratcliffe’s a c***."
Reacting to the clip, one supporter replied: "Massive respect."
While another added: "Fair play, and they are right."
And a third simply said: "Why are they [Man Utd] charging more?"
A spokesperson for Man Utd fan group FC58 told The Mail: "The rivalry between these four clubs has been, and is, fierce.
"But we all go to games, love our club and want to keep football affordable for future generations while protecting heritage and communities.
"The only way we can achieve this is collaboration. This is our first step. This movement will grow."
Man Utd's Supporters' Trust have also criticised the decision to increase ticket prices.
Ratcliffe has cut costs in many different areas since taking charge of football operations at Man Utd.
He let 250 employees go, stopped paying Sir Alex Ferguson's £2million-a-year ambassadorial salary, cancelled the Christmas party, and axed company credit cards and private chauffeurs.
He has also gotten rid of staff lunches, accommodation, extra tickets and post-match parties.
Ratcliffe also pulled the trigger on Erik ten Hag in October, sacking him following Man Utd's worst ever start to a Premier League season.
Ex-Sporting Lisbon boss Amorim, 39, has arrived and taken seven points from his opening three matches.