For 124.99 dollars, customers of United's US online store can buy the Premier League club's new home shirt with the striker's name curiously misspelt.
Having been in the headlines for his scoring exploits in Belgium's run to the World Cup semi-finals, a marketing own goal by his club has made Manchester United's Romelu Lukaku the focus of the attention for all the wrong reasons as the Red Devils get their pre-season tour of the United States underway.
2018/19 shirt advertised with name misspelling
The Premier League giants have been left red-faced after their US online store advertised their new home shirt with the United striker's number nine and surname printed on the back - but with "Lukaku" accidentally written as "Lakaku", as can be seen in the image above.
"Lakaku" shirt sets US customers back 125 dollars
The name-plus-number version of the 20-time English champions' 2018/19 season Adidas jersey, which was officially released this week, costs American customers of the Old Trafford outfit's United Direct website 124.99 US dollars (107.69 euros).
United to play five pre-season fixtures in the US
José Mourinho's men are due to play five games in the States, starting with a match against Mexican side Club América in Arizona on Friday.