Lionel Messi has become a new ambassador for the Hard Rock Cafe. The six-time Ballon d'Or winner - and the only player in football's history to win so many - has put football to the side for the moment.
He instead picked up an electric guitar to pose for photos to announce his new role.
"It's an honour to be part of this brand," Messi said.
"And to be alongside all those rock stars in a special year to celebrate its 50th anniversary."
Messi was also asked about his ideal hamburger, and what that would consist of. His answer was pretty straightforward.
"Meat, tomato, cheese, mayonnaise and egg," Messi said.
Messi gifted Hard Rock International president Jim Allen with a signed replica of his Ballon d'Or, while Allen presented the Argentine with an electric guitar designed specifically for him.