NBA icon Michael Jordan's collaboration with Paris Saint-Germain has proved to be yet another masterstroke after their latest Champions League triumph
Paris Saint-Germain's latest Champions League title means only good news for Michael Jordan. And even better business for the NBA icon, who stands to rake in millions as a result of Saturday's European outcome.
Les Parisiens became the first team in eight years to successfully defend the Champions League crown after beating Arsenal. Luis Enrique's side came from a goal down to draw 1-1 at the Puskas Arena before beating the Gunners on penalties.
Thankfully for Jordan, it should boost the sales of PSG jerseys and other merchandise considerably in the near future. And that means a handsome windfall for Jordan, whose eponymous brand sponsors the French giants.
The 'Jumpman' logo has appeared on PSG jerseys since the two sporting heavyweights first collaborated in 2018. Jordan is an off-shoot of the Nike brand and PSG became the first football team to be sponsored by the basketball legend's icon eight years ago.
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As a result of Jordan's royalties agreement with Nike, he's entitled to five per cent of any merchandise sold bearing his logo. That has padded his coffers considerably in recent years and only stands to increase as long as PSG are dominating on the continent.
Although the Nike crest was front and centre on PSG's Champions League final kit, the Jordan logo has replaced it on their fourth and fifth kits this term. PSG traditionally roll those uniforms out for significant Ligue 1 matches or big European nights.
Fans are already flocking to buy PSG's special edition 'Back2Back' jersey following Saturday's success in Hungary. That's in addition to any money made from fans buying next season's official kit.
Fanatics, PSG's exclusive operator of e-commerce and master licensee for merchandising, reported sales spiked by 4,200 per cent in the 12-hour period following the club's 2025 win over Inter Milan. To put that number into context, it's understood the company sold more PSG merchandise in that 12-hour timeframe than in the previous three months combined.
PSG and Jordan enjoyed a surge in sales in 2021 after Lionel Messi joined the club in a high-profile deal. It was reported 832,000 jerseys were sold in the first 24 hours after the transfer was confirmed, shattering the previous record of 520,000 set when Cristiano Ronaldo left Real Madrid for Juventus in 2018.
That 24-hour figure translated to what would be around £130m in revenue in today's money. Jordan's cut of that therefore equates to roughly £6.5m; not a bad day's work for selling one's likeness.
Likewise, the Chicago Bulls legend, who's now a minority owner in the Charlotte Hornets, can watch the cash flow again this summer. And he'll hope to see Enrique remain at the Parc des Princes for years to come as PSG hope to prolong their dynasty as long as possible.