Fans were left baffled - and a bit terrified - after a man wearing a gigantic Pele costume kicked off a cup final in Brazil.
Four months on from his tragic passing, the three-time World Cup was honoured with a disturbingly-memorable tribute ahead of the second leg of the Campeonato Pernambucano (a regional cup final) between Retro and Sport Recife.
The Pele figure, which looked about 12ft tall, eerily strode out onto the field with an unsettling smile on its face like a haunted jack-in-the-box as the players and officials applauded and the crowd went wild (for some reason).
The costume was decked out in a suit and a Brazil-themed superhero cape, and featured a rather undignified gap around the fly area of the trousers.
After performing a couple of ghostly pivots, presumably to give all the kids in attendance the chance to have nightmares, the giant Pele kicked a ball to one of the players and floated off.
Sum up the gigantic Pele doll in one word for us in the comments section below.
As the abomination left, the man operating it pushed his arm through the gap in the trousers to wave at the cameras which, at a glance, made it look as if Pele-nkenstein (or maybe Edson Arantes do Nascimentroll?) was walking off with a massive … well, you know.
"It's what Pele would have wanted," one supporter joked on Twitter in response to the bonkers clip. Another tweeted: "I'll be seeing that face when close my eyes for weeks."
A third said: "I'm not really one to call for people to lose their jobs but whoever thought this was a good idea needs sacked, while a fourth tweeted: "This is genuinely the scariest thing I've ever seen."
Oh, and Sport Recife won the match, as if anyone cared.