The challenge Ange Postecoglou will throw to his Tottenham players is not only about saving the season in the Europa League final but breaking a cycle of failure and putting their pictures up on the walls inside the club.
'That's the hurdle this club has to overcome because it'll always be there,' said the Spurs boss, looking ahead to next week's final against Manchester United in Bilbao. 'Until you actually do it, then you are fair game for people to say 'you've always kind of fluffed it on the big stage' and what you've got to try and do is break that cycle.
'There has to be a higher purpose than shutting people's mouths up. I think it is more about 'can you make an impact?' I often say to the players that at the end of your careers, what you want to be able to do is go back to the clubs you served and know you've made an impact.
'The photos I see up on the walls at the stadium are all of Bill Nicholson. The 1984 winning team. A lot of them are in black and white. Can we get this group up on that wall?'
Bill Nicholson was the manager who led Tottenham to the league and FA Cup double in 1961, the last time they were champions of England. They have not lifted a European trophy since Keith Burkinshaw led them to the UEFA Cup in 1984.
But the trophies have dried up. They have won only two League Cups in 34 years and nothing since 2008.
'It is not because of a lack of quality players or managers that have all been through here,' said Postecoglou. 'I realised that when I took the role. I knew it was going to be a massive challenge, but we've given ourselves an opportunity. The other key bit is to try and take that opportunity.'
It would extend the Australian's record of always winning a trophy in his second season at every club.
'For me personally, well you know great, it's another trophy I can reminisce in my old age about,' he added. 'But more importantly what it means for the club. I've always said it's the significance of what it does to people that really impacts you.
'A lot of the success I've had has been stuff that's been pretty significant. At Yokohama, where they hadn't won a championship for 14 years, Australia had never won a continental championship, Brisbane had never won one, South Melbourne - my first job – hadn't won in seven years.
'Celtic had been one year but trust me that's a long time in Scotland. They had to wrestle back the dominance they had for so long, so it's the significance of them all because you know what it does to the club and to the people.
'When you look at the historical backdrop of this club and what it's been through on the last 20-odd years, I feel like it could be a turning point in terms of the way the club is perceived but also more how it perceives itself which I think is the biggest thing.
'Until you do that, irrespective of what else you accomplish, people will still say you haven't won anything and in our game, in life in general, that's the things that matter most when people assess where you're at.'
It has been a difficult season for the Spurs boss, with a midseason injury crisis leading and European distractions leading to a record 20 Premier League defeats this season but bringing home silverware has always been the key for the manager.
'That's what I'll get judged on,' said Postecoglou. 'I could have been sitting here fifth last year, fifth this year – maybe people wouldn't be waiting for the white smoke to see if it's my last one – but they'd still be saying 'You know Ange, that's great but it's all been done before. Until this club wins something, you haven't made an impact'.
'I kind of knew throughout my tenure last year, that's what I was going to be judged on so now we have an opportunity to do that.'