Arsene Wenger has noted that each club have to have their own identity to which any new coach has to adapt but this should happen vice versa.
The former Arsenal coach and current FIFA Head of Global Football Development stressed that clubs need to be clear on what they represent before appointing a new coach.
"Before anything else, as a club you have to define who you are," Wenger told Barca TV at the Sports Tomorrow Congress. "Also [define] what is your identity and what are your values so that then your coaches can adapt to the club and its principles, not the other way around."
"[Barcelona's motto] 'more than a club' represents Catalonia and the values of a region."
In recent years, teams' coaching staffs have been significantly extended, especially at top-flight clubs and Wenger believes that coaches will be more directors than tacticians in the future.
"The coach of the future will be like a business director, but he will be employed by a football club," Wenger added. "The coach will come in to the club with his own team consisting of a group of collaborators, analysts, fitness coaches, IT experts amongst others to lend his services for a given time and when the relation is over, when they let him go, he will leave with the same structure in search of another club.
"[Coaches] come to the club with their own nutritionists, their expert in social media, their own fitness coach and they all form another team within a team."
Wenger also stressed that the absence of fans has affected football but declared that teams can make the most of this rough period during the pandemic to give more opportunities to young players.
"The situation has made us realise that fans are a vital part of the professional game and that without them football is not the same," Wenger noted. "It has lost that emotional intensity and we need that to make football really football.
"Youth football has always been a priority and with or without the Covid-19 situation. If you take teams like Manchester United and Barcelona you see that their most successful periods coincided with when the spine of their team were made up of home grown players.
"Now, with Covid, we have a great chance to think about how to restructure football and youth football should have a vital role."