According to AS, Ferran Torres is in demand in the market because of his "bad boy" image.
Ferran Torres. His goal at the World Cup put him in the spotlight, and his move to PSG opened up the luxury market for him. He wakes up early every day, soaks in ice water at four degrees, drinks a coffee without milk, starts intermittent fasting... and then begins his work.
Cameras love the disruptive aura he gives off. Hamburgers, underwear... the market is looking for his bold, rebellious "bad boy" side. This is the private image of "The Shark". With the help of his agency Leaderbrock Sports (run by Héctor Peris) and TQTK Studios (led by G. Rodriguez), the tenacious footballer has a packed daily schedule. His image has also been promoted by his club, PSG, which displays his jersey prominently in its Manhattan flagship store.
So what are brands looking for? Why has Ferran Torres generated so much interest on social media? "He's a different kind of player, direct, and loyal to the people around him since he played in Valencia as a child," people close to him told EFE. Brands love his "bad boy" side. The player who scored the decisive goal for Spain at the 2026 World Cup works with a Valencia-based company to manage his present and future.
According to Transfermarkt, the agency has a market value of 447.58 million euros, ranking 15th among professional agencies globally. It is the first agency with 100% Spanish capital. His underwear campaign for the Italian brand Intimissimi put him in shop windows and on billboards across half the world. Negotiations began before the World Cup in the United States, before that goal and "Oh! Ferran!" In fact, one day he wore a white tank top, and the iconic brand Calvin Klein liked on Instagram the photos he shot for the fashion magazine WWD (Women's Wear Daily).
That is to say, Calvin Klein liked his look in the iconic white tank top (Cotton Classics Tank Top) and took notice of him, but Ferran Torres had already signed with his current sponsor. The World Cup left behind a good story. His team receives all kinds of proposals every day. One of the most "random" was to be the subject of a pasodoble song. The footballer from Foios (Valencia, 2000) has a special appeal, for example, among pet owners.
His love for dogs has earned him a significant place in people's affections, and people also praise his commitment to sustainability and the sincerity and empathy with which he describes his periods of mental health difficulties. His football nickname "The Shark" opened the doors of the Valencia Oceanogràfic, which named a sandbar shark (Carcharhinus plumbeus) after him, and his personal image has changed as a result. After Stephen Curry's departure, Under Armour bet its entire strategy on Ferran Torres, who in recent weeks has received many invitations to top photoshoots from famous photographers. Ferran Torres has experienced many setbacks and received a lot of criticism, but over time he has learned to process and overcome them.
He understands that one mistake on the field cannot define his life. He has learned to put everything into perspective and dares to try bold projects, such as becoming the ambassador for Vicio burgers. Under the slogan "Burgers first," the company chose to cover Ferran Torres's face with the product. This is a paradox: while social media is looking for his face, advertisers hide it to attract attention and get more clicks. His life has changed. Now he is invited to fashion weeks in Milan and Paris, and even to the Venice Film Festival, which are gathering places for "influencers and celebrities."
He keeps a private trainer at home, has a dedicated chef for his diet, uses a hyperbaric chamber at home (only ten minutes from the PSG training center), and relies on his stylist. Ferran Torres appeared on the front pages of The New York Times and The Wall Street Journal the day after Spain won the World Cup.
He is expanding into the American market, which is why he appeared on "prime time" television in late August as a representative of his sports brand and threw out the first pitch at a baseball game. This is Ferran Torres. He left Barcelona, trusted Luis Enrique, and started a new chapter, while his image has also boosted the club's store on the Champs-Élysées. The 2010 World Cup made the name "Iker" popular.
According to the latest data from the INE (National Institute of Statistics), there are 13,255 people named Ferran in Spain, with an average age of 32.9 years, as of 2025. Lleida, Barcelona, Valencia and Castellón are the provinces with the highest concentration of the name Ferran. The INE will soon update its name list for 2026, and the name is expected to become more popular after Rodri lifted the World Cup trophy for the national team coached by Luis de la Fuente in the New York sky.