The signing of Joao Felix has been a matter of when, not if, for Atletico Madrid, but the way in which they revealed the announcement was a little different.
The 19-year-old, who Atletico hope will be their artist on the pitch, walked around the Museo del Prado before looking to the camera and smiling.
"Welcome Joao Felix," the message read.
"Pure talent."
The choice of the Museo del Prado sees Atletico pay homage to the museum's bicentenary, as recognised at the very end of the video.
"Atletico Madrid congratulates the Museo del Prado on the year of its bicentenary," it read.