French media outlet L'Équipe journalist Loïc Tanzi stated on social media that this year's Ballon d'Or winner can be deduced from the promotional poster officially released today for the award.
Loïc Tanzi quoted a previously posted social media message: "A clue about the Ballon d'Or winner: it will be a player everyone knows."
In a new social media post, he further hinted that by carefully studying the numbers on the poster, there is a code to crack to discover the winner. The difficulty level is high, but not impossible to solve.