Marseille star Dimitri Payet has mocked Paris Saint-Germain for their 1-0 Champions League final defeat to Bayern Munich on Sunday.
Marseille are the only French side to ever win Europe's elite competition and were in danger of losing that record had PSG won in Lisbon.
Former West Ham man, Payet was particularly pleased to see Thomas Tuchel's side lose as he uploaded a video of him showing the PSG logo with a star above it, symbolising continental success, before reminding them that they fell short.
Marseille won the competition back in 1993 and have seen their side be swept aside domestically thanks to the riches of the Qatari-led PSG.
Cup finals in modern football typically see fans of the loser's rivals celebrate the result just as joyously as the competition winners, with fans flooding social media to laud it over their arch rivals.
But for Marseille fans, the celebrations could not be restricted to a mobile phone or computer screen, with supporters pouring onto the French streets to rejoice in Paris Saint-Germain's European failure.
Fans have been pictured packed on a square with red flares set ablaze and fireworks set off to toast the Ligue 1 champion's demise on Sunday evening, in #AJamaisLesPremiers (Never The First) celebrations.
The scenes followed from events in Paris where PSG ultras gathered outside the Parc des Princes stadium to cheer on their team from afar, while 5,000 fans watched the game from inside the ground.
Bayern completed a perfect run through this longest of Champions League campaigns as they beat PSG 1-0 to lift the European Cup for a sixth time.
Paris-born Kingsley Coman scored the only goal just before the hour as Bayern made it 11 wins out of 11 in the competition this season, lifting the trophy in an empty Estadio da Luz in Lisbon some 85 days after the final had originally been scheduled in Istanbul.
This was a 21st straight win in all competitions, while a remarkable run through the Champions League, highlighted by their 8-2 rout of Barcelona in the quarter-finals, saw them outscore their opponents 43 to eight.
