There has been no marquee signing, the star player wants out, the manager is disgruntled and the team have made a stuttering start to the Premier League season, yet Manchester United's value off the pitch continues to reach new heights.
The club's share price has hit a new record on the New York Stock Exchange; since the end of July to just after defeat by Brighton, shares have gone up nearly 14 per cent to $24 (£18.50).
That places the overall value of the club at a record $4billion (£3.1billion).
The news represents success for chief executive Ed Woodward, who has come under fire in recent months for failing to substantially back manager Jose Mourinho in the transfer market.
Only on Monday, club legend Gary Neville said on Sky's Monday Night Football: 'If Ed Woodward was going to doubt Jose Mourinho, then the time to be doubting him was last January.
'The minute he gave Jose Mourinho a contract extension — which some would say was unnecessary part-way through a season — he had to then buy him the centre backs. It's been messy these last couple of weeks.'
But off the pitch, Woodward's work continues to increase the club's value. Recently, United announced a partnership with whisky brand Chivas and a record shirt-sleeve partnership with Kohler worth around $25million (£19.4m).
United also have a 10-year kit deal with adidas worth £1billion and launched an app at the start of the 2018-19 season.
Despite all the commercial success, United last won the Premier League in 2013 and only reached the last-16 of Europe's money-spinning Champions League last season, losing to Sevilla.
United are owned by the Glazer family, who bought the club in 2005 for £790m.