download All Football App

Messi or Ronaldo? Which sporting stars could earn most money per Instagram post?

  /  Stamfordblue

How much money could these global sporting superstars earn just from Instagram?

In sport today, it's almost unheard of that an athlete earns 100 percent of their money from performances alone.

Since social media became the forefront of the internet, celebrities have started to profit from their online presence.

Instagram is one of the biggest platforms for fans to keep track of what their favourite sportspeople are up to, and the biggest stars boast millions of followers.

But which elite level athletes earn the most through social media? And which sport has the highest-paid stars?

Betsperts has calculated the top 10 sportsmen and women who could earn the most money per Instagram post, and it makes for a very interesting list.

Who could be the top earning sportsmen from Instagram?

10. Paul Pogba, Football (57.2m followers)Paul Pogba of Juventus looks on Between his stints at Juventus and Manchester United, Pogba has earned a large social media following.

Betsperts has calculated he could earn anywhere between $492,000 and $666,000, or £398k and £539k per Instagram post.

9. Marcelo, Football (61.8m followers)

Marcelo may be without a club right now, but he is still one of the world's most recognised footballers.

The former Real Madrid man could earn as much as $718k or £582k per Instagram post.

8. Karim Benzema, Football (65.9m followers)Karim BenzemaAnother Real Madrid icon who could earn a staggering amount through Instagram.

Benzema's calculations predict anything from $568k and $768k (£459k and £622k) per post.

7. David Beckham, Football (77.6m followers)

Becks may have been retired for a while now, but he is still a hugely popular figure.

His impressive Instagram following could equate to him earning anywhere between $668k and $903k (£540k and £731k) per post.

6. Kylian Mbappe, Football (98.1m followers)You don't become one of the most popular sporting icons on the planet and not be paid a handsome amount for it.

Mbappe is predicted to earn as much as $1.2m or £980k per Instagram post.

5. LeBron James, Basketball (146m followers)LeBron James

James was named the Forbes highest earning basketball player and second most marketable athlete in the world in 2022.

His huge social following could see him earn as much as $1.7m or £1.3m per Insta post.

4. Neymar, Football (204m followers)

Football makes up the majority of the list due to wildly popular figures like Neymar.

His social presence has forecast a potential earning of $1.8m and $2.4m (£1.4m and £2m) per Instagram post.

3. Virat Kohli, Cricket (237m followers)

Kohli is considered one of the greatest batsmen of all-time.

The Indian national team legend could earn anything from $2m to $2.7m per post, or £1.6m and £2.2m.

2. Lionel Messi, Football (432m followers)

 Lionel Messi with the World Cup trophy

If there was a debate over the GOAT of social media earnings per post, Messi would miss out on this one.

The Argentinian has been calculated to earn between $3.8m and $5.1m, or £3.1m and £4.1m for each Instagram post.

1. Cristiano Ronaldo, Football (549m followers)

 Al-Nassr's striker Cristiano Ronaldo

As the most followed individual account on Instagram, who else was going to top this list?

Ronaldo's estimated earnings could see him earn an eye-watering $4.7m to $6.4m (£3.8m to £5.2m). Yes, that's per post.

Who could be the top earning sportswomen?

10. Megan Rapinoe, Football (2.1m followers)

Whether it's for her talent on the pitch, or for her voice off it, Rapinoe is a household name.

With 2.1 million followers, she could earn anywhere between $19k to $26k, or £15k to £21k per Instagram post.

9. Marta, Football (2.5m followers)

Similar to Rapinoe, Marta is a footballing legend and is Brazil's all-time top goalscorer, regardless of gender.

The 37-year-old could earn between $22k (£18k) and $30k (£24k) per Instagram post.

8. Valentina Shevchenko, UFC (2.6m followers)

Shevchenko is one of the leading names in UFC, and she currently holds the women's flyweight championship.

She could earn between $23k and $31k, or £19k and £26k per Instagram post.

7. Naomi Osaka, Tennis (2.7m followers)Naomi Osaka

Despite her limited time on the court over the last two years, Osaka is still one of tennis' leading names.

She was the highest-paid female athlete in 2022 and could earn as much as $32k or £26k per Instagram post.

6. PV Sindhu, Badminton (3.5m followers)

Sindhu is one of India's most successful athletes and her social following reflects her achievements on the court.

The former world champion could earn between $32k and $43k, or £25k and £34k per Instagram post.

5. Simone Biles, Gymnastics (6.6m followers)

Widely regarded as the gymnastics GOAT, Biles' following has predicted she could earn as much as $79k or £64k per post.

4. Alex Morgan, Football (9.8m followers)Alex Morgan of the US national team waves to the crowd

Morgan was tied with Rapinoe as Forbes' highest earning female footballer last year, but she could earn way than her compatriot when it comes to Instagram.

Morgan has been calculated to earn anywhere between $84k and $115k (£68k and £93k) per post.

3. Sania Mirza, Tennis (11.1m followers)

Mirza is another trailblazing Indian athlete with a large Instagram following.

As one of her country's highest-earning athletes, she could be paid an impressive $95k (£76k) to $128k (£103k) per post.

2. Serena Williams, Tennis (16.2m followers)

Serena Williams having 16.2 million Instagram followers speaks for itself.

The 23-time Grand Slam champion is predicted to earn between $139k and $188k (£112k and £152k) per post.

1. Ronda Rousey, MMA (16.5m followers)

Taking the top spot is the combat sports legend that is Rousey.

As well as her legacy with UFC, Rowdy is currently back on WWE.

Her popularity on social media could see her earn a handsome $191k, or £154k per Instagram post.